| Brand | Procent din consumatori care il prefera | |
| | Prestigiul | Notorietate |
| 1. Bottega Veneta | 58% | 21% |
| 2. Giorgio Armani | 57% | 74% |
| 3. Hermes | 54% | 55% |
| 4. Versace | 53% | 63% |
| 5. Dolce & Gabbana | 52% | 46% |
| 6. Prada | 52% | 59% |
| 7. Ferragamo | 48% | 50% |
| 8. Burberry | 51% | 62% |
| 9. Chanel | 46% | 64% |
| 10. Fendi | 46% | 51% |
Sursa: Luxury Institute, 2006 Luxury Brand Status Index
Leave a Reply