Biblioteca lui Philip Kotler

Kotler a scris 36 de carti despre marketing, dar a avut si ocazia sa isi testeze teoriile, oferind consultanta unor companii precum IBM, General Electric, Ford sau Bank of America

  • Principles of Marketing (Principiile marketingului)
  • Marketing: An Introduction (Introducere in marketing) 
  • Marketing Models (Modele de marketing) 
  • The New Competition (Noua concurenta) 
  • Marketing Professional Services (Servicii profesionale de marketing) 
  • Marketing for Educational Institutions (Marketing strategic pentru institutiile de invatamant)
  • Marketing Congregations (Congregatii de marketing)
  • High Visibility (Inalta vizibilitate) 
  • Social Marketing (Marketing social) 
  • Marketing Places (Marketingul locurilor)
  • The Marketing of Nations (Marketingul natiunilor)
  • Marketing for Hospitability and Tourism (Marketingul serviciilor de gazduire si turism)
  • Museum Strategy and Marketing (Strategie si marketing pentru muzee)
  • Kotler on Marketing (Kotler despre marketing)

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