Tag: Biblioteca lui Philip Kotler

Kotler a scris 36 de carti despre marketing, dar a avut si ocazia sa isi testeze teoriile, oferind consultanta unor companii precum IBM, General Electric, Ford sau Bank of America

• Principles of Marketing (Principiile marketingului)
• Marketing: An Introduction (Introducere in marketing) 
• Marketing Models (Modele de marketing) 
• The New Competition (Noua concurenta) 
• Marketing Professional Services (Servicii profesionale de marketing) 
• Marketing for Educational Institutions (Marketing strategic pentru institutiile de invatamant)
• Marketing Congregations (Congregatii de marketing)
• High Visibility (Inalta vizibilitate) 
• Social Marketing (Marketing social) 
• Marketing Places (Marketingul locurilor)
• The Marketing of Nations (Marketingul natiunilor)
• Marketing for Hospitability and Tourism (Marketingul serviciilor de gazduire si turism)
• Museum Strategy and Marketing (Strategie si marketing pentru muzee)
• Kotler on Marketing (Kotler despre marketing)