Constructia hotelului a inceput in 2004. Rose Rayhaan este unul
dintre cele cateva hoteluri deschise in Dubai dupa ce recesiunea
mondiala a afectat calatoriile internationale, a redus ratele de
ocupare si a exercitat presiuni asupra preturilor camerelor. In
acest hotel nu este permis consumul de alcool.
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Pentru Grand Hotel Continental ne-am propus sa atingem o cifra
de afaceri de 2,6 milioane de euro anul viitor, in contextul in
care 2010 va fi primul an de functionare a unitatii dupa
finalizarea lucrarilor de modernizare.
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“In 3 ani estimam sa ajungem liderul pietei de peste din
Romania”, a declarat Marius Cliseru, directorul general al
companiei DeSee Distribution, firma romaneasca ce asigura
distributia produselor Deutsche See.
Piata pestelui din Romania este evaluata la cateva sute de
milioane de euro, iar 80% din pestele comercializat este congelat.
Compania intentioneaza sa comercializeze atat peste proaspat, cat
si congelat, dar si anumite specialitati de tipul “convenience
food”, adica mancare gata preparata.
“La anul intentionam sa ramanem in HoReCa in Bucuresti, dar
treptat ne vom extinde in peste 50 de locatii de 4 si 5 stele”, a
adaugat Cliseru, care a ocupat pana acum 2 luni functia de Head of
HoReCa in cadrul grupului Metro.
Deasemenea, compania de distributie DeSee are un parteneriat
strans cu Kaufland, iar pe masura ce retailerul va incepe sa
construiasca raioane de peste, vor intra si in retelele
comerciale.
Produsele Deutsche See se pot gasi momentan in magazinele
BioGood, o retea de comert specializata in vanzarea produselor
bio.
Consumul de peste in Romania se situeaza in jurul a 5 kg pe cap
de locuitor anual, in crestere de la 3 kg, acum 2 ani. Consumul
este pana la de 20 de ori mai mic comparativ cu tari cu traditie
din Europa, unde ajunge la 100 kg pe an pe cap de locuitor anual in
Portugalia, la 50 kg in Italia sau 40 kg in Germania.
Grupul german Deutsche See se afla prezent in Romania din 2007
prin reteaua de restaurante NordSee, cel mai mare lant cu specific
pescaresc din Europa. Momentan exista 3 restaurante, la care se va
mai adauga inca unul, in Piata Victoriei.
“Suntem in trend cu piata. Gradul de ocupare mediu la care a
operat hotelul in primele zece luni este de 60%. Speram ca anul
viitor sa ajungem la 65%”, a declarat Igael Porecki, 59 de ani,
care a ocupat inainte de a veni in Bucuresti postul de director
general la hotelurile Marriott si Courtyard (brand al lantului
Marriott) din Tbilisi (Georgia).
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Contractele de tip sale&lease back reprezinta o sursa de
finantare la care probabil voi mai apela. In planul de finantare
mai avem prinse si alte proiecte, dar voi lua o decizie in
urmatoarele cinci, sase luni, dupa ce se vor mai linisti lucrurile
in piata”, a mentionat Radu Enache.
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La sfarsitul lunii iunie anul acesta, austriacul care a condus operatiunile hotelului din 2003, Kurt Strohmayer, 46 de ani, i-a predat mandatul de director general israelianului Igael Porecki, care fost din 2002 director general al hotelurilor Marriott si Courtyard (brand al lantului Marriott) din Tbilisi (Georgia).
However, the future of spas looks brighter, and has to do with the hotel operators who realised that a select hotel without a spa simply does not work very well anymore. ”In 2005 I was trapped on the financial market and seeking a place to escape to for a bit of relaxation,” says the owner of Eden Spa, Liliana Paraipan, who had tried the spa centres outside Romania and realised this market needed to be opened in Romania, as well.
In August 2005, Liliana Paraipan, at the time deputy general manager at the Romanian Commodity Exchange, decided to open her own spa, the first such centre in Romania, – after training in spa management and marketing in the US. In 2005, three months after the launch of the spa business, Paraipan left her position at the Commodity Exchange and started to work on educating the market: ”It was not easy for me to sell the spa therapy concept, because relaxation was directly associated with spending time in beauty parlours and body contouring.
“In 2005 I was trapped on the financial market and seeking a place to escape to for a bit of relaxation,” says the owner of Eden Spa, Liliana Paraipan, who had tried the spa centres outside Romania and realised this market needed to be opened in Romania, as well. In August 2005, Liliana Paraipan, at the time deputy general manager at the Romanian Commodity Exchange, decided to open her own spa, the first such centre in Romania, – after training in spa management and marketing in the US.
In 2005, three months after the launch of the spa business, Paraipan left her position at the Commodity Exchange and started to work on educating the market: “It was not easy for me to sell the spa therapy concept, because relaxation was directly associated with spending time in beauty parlours and body contouring. The spa concept, on the other hand, is based on the idea that beauty starts from the inside out, placing the psyche and the body on the same level.” It took about a year until the new owner created a client base for Eden Spa, much smaller than her current one – 5,000 clients (around 1,200 new clients come to the spa per year, half of whom return regularly for treatment).
Paraipan also runs the largest spa in Romania, which was opened at the end of last year on a 2,000 square-metre area within the 5-star hotel Hilton in Sibiu. The around 4 million-euro investment in opening the spa at the Hilton was made by the hotel, as a result of a partnership between Liliana Paraipan and Nicolae Minea, owner of Hilton Sibiu. The collaboration between Minea and Paraipan began in mid-last year, when the hotel was still under renovation, but it also targets the opening of at least three hotels “equipped” with a spa, similar in format to the one in Sibiu. However, the discussion on this partnership came last, according to Minea, who chose to work with Liliana Paraipan after several distributors of spa equipment and products sent him their offers. “Liliana, however, came with a fully developed operational plan, so we found her proposition to be the most interesting one.” This made the two decide to extend their collaboration to the hotels to be opened under the Hilton brand in the near future.
Noile investitii, ce vor fi facute pana in 2011 in special in hoteluri de patru si cinci stele cu capacitati de sub 200 de camere, se ridica insa la mai putin de jumatate din proiectele anuntate in ultimul trimestru din 2007.
Anul 2008, cand au aparut peste 2.500 de camere de hotel noi pe piata, a dus singur la cresterea cu 30% a ofertei de cazare, astfel ca in prezent oferta de spatii hoteliere din Bucuresti totalizeaza circa 10.300 de camere, distribuite in 118 hoteluri de 1 pana la 5 stele.
In 2009, se asteapta o crestere cu 600 de camere in unitatile existente si in hoteluri noi din Capitala. Totusi, Bucurestiul nu va tai fi principala destinatie pentru investitorii hotelieri, locul acestuia urmand sa fie luat in viitor de orasele secundare, precum Cluj-Napoca sau Brasov.