{"id":99885,"date":"2013-10-01T16:05:54","date_gmt":"2013-10-01T16:05:54","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=99885"},"modified":"2013-10-01T16:05:54","modified_gmt":"2013-10-01T16:05:54","slug":"vara-racoroasa-a-scazut-vanzarile-de-bere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=99885","title":{"rendered":"Vara r\u0103coroas\u0103 a sc\u0103zut v\u00e2nz\u0103rile de bere"},"content":{"rendered":"<p>\n\u201cPe fondul unei puteri de cump\u0103rare \u00eenc\u0103 sc\u0103zute a rom\u00e2nilor, a unei veri capricioase \u015fi a unei cre\u015fteri a nivelului fiscalit\u0103\u0163ii, rezervele pe care le exprimam la \u00eenceputul anului cu privire la evolu\u0163ia v\u00e2nz\u0103rilor \u00een 2013 au fost, din p\u0103cate, confirmate. Spre deosebirede anul trecut, c\u00e2nd au existat condi\u0163ii favorabile consumului de bere, primele \u015fase luni ale lui 2013 au reunit o serie de factori care au creat un context dificil ce a condus la o contrac\u0163ie evident\u0103 a pie\u0163ei. \u00cen ceea ce prive\u015fte evolu\u0163ia pie\u0163ei p\u00e2n\u0103 la sf\u00e2r\u015fitul anului, a\u015ftept\u0103rile noastre cu privire la volumele de v\u00e2nz\u0103ri se situeaz\u0103 sub nivelul din 2012, c\u00e2nd pia\u0163a berii a atins 18,2 million Hl\u201d, a declarat dl. Andrew Highcock, pre\u015fedintele Asocia\u0163iei Berarii Rom\u00e2niei.<\/p>\n<p>\nContribu\u0163ile membrilor Asocia\u0163iei au atins la nivelul anului 2012 pragul de 283 milioane de euro, \u00een cre\u015ftere cu 11 milioane de euro fa\u0163\u0103 de anul anterior. Aceste contribu\u0163ii au reprezentat un aport important la bugetul de stat, consttituit din diferite taxe (TVA, accize, taxe de personal, diverse impozite \u015fi contribu\u0163ii la asigur\u0103rile sociale). \u00cen anul 2012, acciza pentru bere a reprezentat 60% din totalul veniturilor din acciz\u0103 colectate de pe pia\u0163a b\u0103uturilor alcoolice.<\/p>\n<p>\n\u201eDe-a lungul timpului orice varia\u0163ie a volumului pie\u0163ei berii s-a resim\u0163it \u015fi la nivelul economiei Rom\u00e2niei \u2013 fie negativ, \u00een cazul unei contrac\u0163i a pie\u0163ei, fie pozitiv, atunci c\u00e2nd pia\u0163a a \u00eenregistrat un trend ascendent. Volumul pie\u0163ei berii a sc\u0103zut cu aproape 3% pe primele \u015fase luni ale anului, constituindu-se astfel un context care m\u0103 determin\u0103 s\u0103 \u00eemi exprim \u00eenc\u0103 o dat\u0103 convingerea c\u0103 solu\u0163ia sporirii veniturilor la bugetul Rom\u00e2niei provenite de pe pia\u0163a berii nu o reprezint\u0103 cre\u015fterea accizei la bere, ci stabilirea de politici care s\u0103 stimuleze dezvoltarea acestui sector de activitate \u015fi a celor conexe,&nbsp; precum \u015fi m\u0103suri care s\u0103 reduc\u0103 evaziunea fiscal\u0103 pe pia\u0163a b\u0103uturilor alcoolice\u201c, a declarat Constantin Bratu, Director general Asocia\u0163ia Berarii Rom\u00e2niei.<\/p>\n<p>\nValoarea adaugat\u0103 generat\u0103 de sectorul berii doar la nivelul lan\u0163ului s\u0103u de furnizori se ridic\u0103 la 175 milioane euro, potrivit raportului The Contribution made by Beer to the European Economy Report, Ernst&#038;Young,publicat \u00een&nbsp; 2011.<br \/>\nInvesti\u0163iile efectuate \u00een facilit\u0103\u0163ile de produc\u0163ie au crescut an de an, chiar \u015fi \u00een perioadele de contrac\u0163ie sever\u0103 a pie\u0163ei, cumul\u00e2nd p\u00e2n\u0103 \u00een prezent peste 1.2 miliarde euro.<\/p>\n<p>\n\u00cen 2012, \u00een r\u00e2ndul membrilor Asocia\u0163iei &#8211; Bergenbier S.A., Heineken Rom\u00e2nia S.A., Romaqua Group, Ursus Breweries, United&nbsp; Romanian Breweries Bereprod \u015fi mini-ber\u0103ria Clinica de bere -, s-a \u00eenregistrat pentru al doilea an consecutiv o cre\u015ftere de aproape 10 milioane euro a investi\u0163iilor, ating\u00e2ndu-se un total de 71 milioane euro.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volumul pie\u0163ei berii a atins 8 milioane hl pe primele \u015fase luni ale anului 2013, \u00een sc\u0103dere cu aproximativ 3% fa\u0163\u0103 de cel \u00eenregistrat \u00een aceea\u015fi perioad\u0103 a anului trecut. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,22346,19981,60,35415,8327,24193,7212,13141],"class_list":["post-99885","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-inregistrare","tag-perioada","tag-piata","tag-piata-berii","tag-scadere","tag-trecut","tag-vanzari","tag-vara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/99885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99885"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/99885\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}