{"id":99875,"date":"2013-10-01T12:00:02","date_gmt":"2013-10-01T12:00:02","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=99875"},"modified":"2013-10-01T12:00:02","modified_gmt":"2013-10-01T12:00:02","slug":"publicis-groupe-preia-capitalul-majoritar-din-cinci-agentii-afiliate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=99875","title":{"rendered":"Publicis Groupe preia capitalul majoritar din cinci agen\u0163ii afiliate"},"content":{"rendered":"<p>\nCele cinci agen\u0163ii rom\u00e2ne\u015fti \u00eensumeaz\u0103 un total de peste 150 de profesioni\u015fti \u00een domeniul comunic\u0103rii, acoperind \u00eempreun\u0103 \u00eentregul spectru al disciplinelor de comunicare, de la branding la comunicare digital\u0103, PR, crea\u0163ie \u015fi media. Printre clien\u0163ii-cheie se num\u0103r\u0103: Avon Cosmetics, AXA Group, GlaxoSmithKline, Heineken, H&#038;M, Kraft Foods, Novartis Sandoz, OMV Petrom, Procter &#038; Gamble, Samsung, SanofiAventis.<\/p>\n<p>\n\u00cen func\u0163ie de aprobarea autorit\u0103\u0163ilor de reglementare, este preconizat ca tranzac\u0163ia s\u0103 se \u00eencheie \u00een primul trimestru al anului 2014.<\/p>\n<p>\nTeddy C. Dumitrescu \u015fi Stefan Iordache vor conduce \u00een continuare opera\u0163iunile din Rom\u00e2nia \u00een calitate de CEOs. Management-ul companiilor r\u0103m\u00e2ne neschimbat. \u00cen plus, Teddy C. Dumitrescu va \u00eendeplini \u015fi rolul de Country Chairman al Grupului Publicis \u00een Rom\u00e2nia.<\/p>\n<p>\nDin punct de vedere opera\u0163ional, managementul va raporta c\u0103tre Tomasz Pawlikowski,&nbsp; Chief Executive Officer pentru Europa Central\u0103 \u015fi de Est &#8211; Publicis Worldwide.<\/p>\n<p>\nAceast\u0103 tranzac\u0163ie marcheaz\u0103 un nou pas \u00eenainte c\u0103tre obiectivul deja declarat al Publicis Groupe, acela de a-\u015fi \u00eent\u0103ri prezen\u0163a pe pie\u0163ele aflate \u00een cre\u015ftere rapid\u0103, \u015fi, de asemenea, reafirm\u0103 angajamentul pentru Rom\u00e2nia, ca pia\u0163\u0103 prioritar\u0103 \u00een Europa Central\u0103 \u015fi de Est. Prin aceast\u0103 achizi\u0163ie, clien\u0163ii celor cinci agen\u0163ii nou-integrate vor avea acces la servicii de comunicare de cel mai \u00eenalt nivel calitativ.<\/p>\n<p>\n&nbsp;\u201cDe mai bine de zece ani, construim rela\u0163ii solide cu partenerii no\u015ftri, pe care am ajuns s\u0103 \u00eei cunoa\u015ftem bine \u015fi \u00een care avem \u00eencredere deplin\u0103. Prin aceast\u0103 nou\u0103 amprent\u0103 a prezen\u0163ei noastre, ne \u00eent\u0103rim angajamentul fa\u0163\u0103 de pia\u0163a din Rom\u00e2nia, o pia\u0163\u0103 aflat\u0103 \u00eentr-o cre\u015ftere rapid\u0103 \u015fi, totodat\u0103, un reper important \u00een creativitatea regional\u0103.<br \/>\nFamilia noastr\u0103 se l\u0103rge\u015fte; c\u00e2\u015ftig\u0103m \u00een termeni de resurse, competen\u0163e, know-how, sinergii. Vom continua s\u0103 cre\u015ftem valoarea clien\u0163ilor no\u015ftri\u201d, declar\u0103 Tomasz Pawlikowski.&nbsp;<\/p>\n<p>\n<span style=\"font-size: 12px;\">\u201cSuntem foarte m\u00e2ndri s\u0103 anun\u0163\u0103m aceast\u0103 tranzac\u0163ie \u201d, \u00eencheie Teddy C.Dumitrescu, Chief Executive Office al Grupului Publicis Rom\u00e2nia.\u201cEste un pas \u00eenainte firesc, prin care ne stabilim o pozi\u0163ie mult mai puternic\u0103 \u00een Rom\u00e2nia, ca parte a unei structuri de business mai eficace \u015fi mai integrat\u0103.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul Publicis a anun\u0163at ast\u0103zi semnarea unui acord final pentru cre\u015fterea participa\u0163iei sale la un procent de 51% din capitalul agen\u0163iilor afiliate: Leo Burnett&#038;Target, Starcom MediaVest Group, Optimedia,The Practice \u015fi iLeo.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[14750,457,96,15603,16199,466,9647,246,467,334,10325,7518],"class_list":["post-99875","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-acoperire","tag-acord","tag-agenti","tag-angajament","tag-anunt","tag-capital","tag-comunicare","tag-crestere","tag-grup","tag-incheiere","tag-participatie","tag-preluare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/99875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99875"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/99875\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}