{"id":99714,"date":"2013-09-27T11:31:49","date_gmt":"2013-09-27T11:31:49","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=99714"},"modified":"2013-09-27T11:31:49","modified_gmt":"2013-09-27T11:31:49","slug":"mediafax-group-intra-in-actionariatul-2parale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=99714","title":{"rendered":"Mediafax Group intr\u0103 \u00een actionariatul 2Parale"},"content":{"rendered":"

\nLa runda de investi\u0163ii particip\u0103 \u015fi Sergiu Negu\u0163 (partener Wanted Transformation, ex- Deputy CEO & Board member Regina Maria), care va deveni ac\u0163ionar minoritar \u015fi membru al board-ului. Dorin Boerescu va r\u0103m\u00e2ne \u00een continuare CEO \u015fi cel mai important ac\u0163ionar.<\/p>\n

\n\u201cEcommerce-ul este o direc\u0163ie strategic\u0103 pentru Mediafax Group, este o component\u0103 important\u0103 a strategiei noastre de transformare dintr-o companie de media clasic\u0103 \u00eentr-una adaptat\u0103 timpurilor actuale.  Succesul 2Parale \u00een acoperirea pie\u0163ei, eforturile lor \u00een educarea partenerilor, at\u00e2t magazine, c\u00e2t \u015fi afilia\u0163i, precum \u015fi echipa de management ne-au convins s\u0103 ne al\u0103tur\u0103m \u015fi s\u0103 punem um\u0103rul la cre\u015fterea acestui business\u201d, a declarat Orlando Nicoar\u0103, director general Mediafax Group.<\/p>\n

\n\u201cParteneriatul cu Mediafax este o etap\u0103 natural\u0103 \u00een evolu\u0163ia 2Parale, dat\u0103 fiind pozi\u0163ia ambelor companii pe pie\u0163ele pe care activeaz\u0103. Vom intensifica al\u0103turi de ei eforturile de educare a pie\u0163ei \u015fi de cre\u015ftere a portofoliului, consolid\u00e2ndu-ne pozi\u0163ia pe pia\u0163a de performance marketing, at\u00e2t \u00een afiliere, c\u00e2t \u015fi \u00een pay-per-click. Al\u0103turi de asocierea strategic\u0103 cu Mediafax purtam discu\u0163ii avansate \u015fi pentru atragerea de capital de cre\u015ftere \u2013 oportunit\u0103\u0163ile sunt foarte mari \u015fi vrem s\u0103 profit\u0103m de momentul foarte bun \u00een care ne afl\u0103m.\u201d, a explicat Dorin Boerescu.<\/p>\n

\n <\/p>\n

\n\u201cAm intrat \u00een ac\u0163ionariatul 2Parale \u00eencrez\u0103tor \u00een poten\u0163ialul de dezvoltare al re\u0163elei. M\u0103 bucur s\u0103 v\u0103d c\u0103 acest poten\u0163ial a dat roade \u015fi c\u0103 2Parale \u015fi-a consolidat statutul de lider al pie\u0163ei de marketing afiliat. Sunt convins c\u0103 \u015fi pe viitor evolu\u0163ia re\u0163elei va fi una cel pu\u0163in la fel de bun\u0103.\u201d, a declarat \u015etefan Iordache, COO Leo Burnett Group.<\/p>\n

\nPrin acest parteneriat, 2Parale devine singura re\u0163ea de afiliere folosit\u0103 \u00een portofoliul de site-uri al Mediafax Group, care atinge zilnic peste 1,5 milioane de vizitatori duplica\u0163i \u015fi mai bine de 6 milioane de vizitatori unici\/lun\u0103.<\/p>\n

\nDespre 2Parale<\/p>\n

\n2Parale este prima \u015fi cea mai mare re\u0163ea de afiliere din Rom\u00e2nia \u015fi Bulgaria, iar Divizia de PPC (fondat\u0103 \u015fi condus\u0103 de Cristian Ignat \u2013 unul dintre cei mai cunoscu\u0163i speciali\u015fti \u015fi traineri rom\u00e2ni Google AdWords) este agen\u0163ie Platinum Google Engage. 2Parale e singura re\u0163ea de marketing afiliat membr\u0103 a IAB Rom\u00e2nia.<\/p>\n

\n\"\"<\/p>\n

\nPortofoliul 2Parale include peste 275 de campanii (printre care se num\u0103r\u0103 Elefant, OTP Bank, Provident, evoMAG, Fashion Days, RCA-ieftin.ro, F64, Miniprix \u015fi TinaR) \u015fi mai bine de 26.000 de afilia\u0163i, care au livrat 83 de milioane de click-uri \u015fi au generat advertiserilor v\u00e2nz\u0103ri de peste 62,6 de milioane de lei (f\u0103r\u0103 TVA). Conversiile generate prin 2Parale sunt publicate si pot fi accesate in in timp real.<\/p>\n

\nDespre Mediafax Group<\/p>\n

\nAv\u00e2nd experien\u0163a de 20 de ani a agen\u0163iei de pres\u0103 Mediafax \u015fi unele dintre cele mai puternice echipe editoriale, Mediafax Group are ca expertiz\u0103 produc\u0163ia de con\u0163inut editorial valoros \u015fi dezvoltarea de platforme optime pentru distribu\u0163ia sa. Rezultat al sinergiei opera\u0163iunilor de print \u015fi online, Mediafax Group produce cel mai diversificat con\u0163inut media de pe pia\u0163a rom\u00e2neasc\u0103, atrag\u00e2nd o audien\u0163\u0103 de milioane de cititori lunar.<\/p>\n

\n\"\"<\/p>\n

\nPortofoliul Mediafax Group include 26 de branduri (printre care se num\u0103r\u0103 Ziarul Financiar, Mediafax, Business Magazin, Pro Sport, The One, Ce se \u00eent\u00e2mpl\u0103, doctore?, Glamour, gandul.info, Pro Motor, Playboy, GQ), dintre care 9 lideri de pia\u0163\u0103, reprezent\u00e2nd produse editoriale print sau online ce furnizeaz\u0103 cel mai diversificat con\u0163inut de pe pia\u0163a media din Rom\u00e2nia. Este publisherul cu cele mai mari venituri din publicitate \u00een print \u015fi online (sursa: BRAT, ianuarie \u2013 decembrie 2012).<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Mediafax Group anun\u0163\u0103 preluarea unui procent minoritar din ac\u0163iunile 2Parale, prima \u015fi cea mai mare re\u0163ea de afiliere din Rom\u00e2nia. Se a\u015fteapt\u0103 ca tranzac\u0163ia s\u0103 se \u00eencheie p\u00e2n\u0103 la finele acestui an, urm\u00e2nd ca Mediafax Group s\u0103 preia procentele de\u0163inute de \u015etefan Iordache. Tranzac\u0163ia va fi asistat\u0103 de casa de avocatur\u0103 Biri\u015f Goran, lider de pia\u0163\u0103 \u00een domeniul asisten\u0163ei juridice \u00een tranzac\u0163iile IT.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9974,7172,16199,18053,18255,521,5453,246,334,293,22860,60,7518,7543,98,400],"class_list":["post-99714","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actionariat","tag-actiuni","tag-anunt","tag-asistenta","tag-asteptare","tag-avocatura","tag-casa","tag-crestere","tag-incheiere","tag-intrare","tag-mediafax-group","tag-piata","tag-preluare","tag-retea","tag-romania","tag-tranzactie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/99714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99714"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/99714\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}