{"id":99683,"date":"2013-09-26T12:51:00","date_gmt":"2013-09-26T12:51:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=99683"},"modified":"2013-09-26T12:51:00","modified_gmt":"2013-09-26T12:51:00","slug":"povestea-femeii-care-a-devenit-milionara-dintr-o-resursa-pe-care-romanii-o-ignora","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=99683","title":{"rendered":"Povestea femeii care a devenit milionar\u0103 dintr-o resurs\u0103 pe care rom\u00e2nii o ignor\u0103"},"content":{"rendered":"<p>\nPia\u0163a dermatocosmeticelor, poveste\u015fte ea, este \u00een permanent\u0103 cre\u015ftere peste tot \u00een lume pentru c\u0103 \u201etot mai mul\u0163i clien\u0163i vor s\u0103 cumpere produse sigure, care nu produc alergii\u201e. Ea crede c\u0103 inciden\u0163a alergiilor va continua s\u0103 creasc\u0103, motiv pentru care se declar\u0103 foarte optimist\u0103 \u00een ce prive\u015fte evolu\u0163ia viitoare a afacerii. Pentru anul \u00een curs se a\u015fteapt\u0103 la un avans de circa 20% fa\u0163\u0103 de nivelul v\u00e2nz\u0103rilor \u00eenregistrate anul trecut. \u00cen 2012 Ivatherm a v\u00e2ndut \u00een jur de 200.000 de produse, iar <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/rucsandra-hurezeanu-11711600\">Rucsandra Hurezeanu<\/a> spune c\u0103 sunt deja clien\u0163i fideli m\u0103rcii care se \u00eentorc \u00een farmacii pentru acela\u015fi produs. Anual lanseaz\u0103 4-5 produse noi, segmentul de profil fiind foarte dinamic.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/actualitate\/anuntul-facut-de-rucsandra-hurezeanu-femeia-care-s-a-imbogatit-dintr-o-resursa-pe-care-romanii-o-ignora-11739508\"><span style=\"font-size:14px;\"><strong>Anun\u0163ul f\u0103cut de Rucsandra Hurezeanu, femeia care s-a \u00eembog\u0103\u0163it dintr-o resurs\u0103 pe care rom\u00e2nii o ignor\u0103<\/strong><\/span><\/a><\/p>\n<p>\nMarca pe care a construit-o, plec\u00e2nd de la calit\u0103\u0163ile apei termale de la Herculane, este singura afacere rom\u00e2neasc\u0103 de profil \u00een ciuda faptului c\u0103 sunt \u015fi alte companii care s-au dezvoltat \u015fi men\u0163inut \u00een domeniul cosmetic. \u0162inta companiei este ca anul acesta exporturile s\u0103 aib\u0103 un aport de 10% la cifra de afaceri. De forma\u0163ie profesional\u0103 medic, <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/rucsandra-hurezeanu-11711600\">Rucsandra Hurezeanu<\/a> a pornit afacerea Ivatherm \u00een 2005, dup\u0103 experien\u0163a unui MBA \u00een marketing \u00een Fran\u0163a \u015fi un stagiu \u00een cadrul companiei produc\u0103toare de medicamente Servier. \u201eUn loc de munc\u0103 \u00een Fran\u0163a \u00ee\u0163i d\u0103 foarte mult\u0103 \u00eencredere \u00een for\u0163ele proprii&#8221;, poveste\u015fte ea.<\/p>\n<p>\nLa \u00eentoarcerea \u00een Rom\u00e2nia a lucrat \u00een domeniul farma. \u201e\u00centr-o multina\u0163ional\u0103 exist\u0103 avantaje \u015fi dezavantaje, iar dup\u0103 c\u00e2\u0163iva ani mi-a venit ideea c\u0103 pot \u00eencerca s\u0103 construiesc o nou\u0103 marc\u0103 de cosmetice.\u201e Inspira\u0163ia sa a fost stimulat\u0103 de propriet\u0103\u0163ile apei termale de la Herculane. A concesionat \u00een 2005 un izvor \u2013 Hercules 1, singurul izvor termosalin; este \u00eembuteliat\u0103 \u015fi transportat\u0103, cam o dat\u0103 pe lun\u0103 sau la dou\u0103 luni, la dou\u0103 fabrici din Fran\u0163a. Apa este folosit\u0103 pentru fabricarea produselor Ivatherm, ambalate \u00een ceea ce se nume\u015fte ambalajul \u201eprimar\u201e (de pild\u0103, cutia sau flaconul de crem\u0103), iar apoi aduse la depozitul central de la T\u00e2rgu-Mure\u015f (jude\u0163ul Mure\u015f), unde sunt puse \u00een cutii, li se adaug\u0103 prospectele \u015fi apoi \u00ee\u015fi \u00eencep drumul c\u0103tre rafturile farmaciilor.<\/p>\n<p>\nFUNC\u0162IE proprietar<br \/>\nV\u00c2RST\u0102 39 de ani<br \/>\nCIFR\u0102 DE&nbsp;AFACERI 2012&nbsp;8,7 mil. lei<br \/>\nCIFR\u0102 DE&nbsp;AFACERI 2011&nbsp;7,4 mil. lei<br \/>\nPROFIT&nbsp;OPERA\u0162IONAL&nbsp;2012 792.000 lei<br \/>\nANGAJA\u0162I 30<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/media-marketing\/business-magazin-i-a-premiat-pe-cei-mai-performanti-tineri-manageri-din-romania-in-2013-galerie-foto-10892991\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/11399982\/20\/banda-2.jpg?height=30&#038;width=518\" style=\"width: 518px; height: 30px;\" \/><\/a><\/p>\n<hr \/>\n<p>\n100 de tineri manageri sau antreprenori care, la nici 40 de ani, conduc companii cu afaceri de milioane euro sunt pu\u015fi anual, \u00eenc\u0103 din 2006, \u00een lumina reflectoarelor de jurnali\u015ftii BUSINESS Magazin. Indiferent c\u0103 sunt forma\u0163i \u00een multina\u0163ionale sau au dob\u00e2ndit experien\u0163\u0103 cl\u0103dind propriile afaceri, ei sunt nu numai etalonul mediului de business rom\u00e2nesc, ci \u015fi cei care traseaz\u0103 direc\u0163iile economiei.<\/p>\n<p>\nBUSINESS Magazin v\u0103 prezint\u0103 a opta edi\u0163ie a catalogului 100 TINERI MANAGERI DE TOP. Catalogul este disponibil din luna mai la toate punctele de difuzarea a presei Inmedio si Relay la pretul de 35 lei.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-tineri-manageri-de-top-editia-2013-anuar-10893712\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/11399982\/19\/coperta-tineri.jpg?height=700&#038;width=512\" style=\"width: 512px; height: 700px;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rucsandra Hurezeanu a dezvoltat un model de afacere neobi\u015fnuit: dermatocosmeticele Ivatherm sunt produse \u00een Fran\u0163a \u015fi ambalate \u015fi v\u00e2ndute \u00een Rom\u00e2nia. Pentru 2013 antreprenoarea \u015fi-a propus o cre\u015ftere de 20% a v\u00e2nz\u0103rilor \u015fi s\u0103 cucereasc\u0103 pie\u0163e str\u0103ine.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,10069,25700],"class_list":["post-99683","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-ivatherm","tag-ruxandra-hurezeanu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/99683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99683"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/99683\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}