\nGabriel Bespoke a \u00eenceput \u00een 2010, datorit\u0103 unei necesit\u0103\u0163I a antreprenorului: \u201c\u00cemi era foarte greu s\u0103 g\u0103sesc c\u0103m\u0103\u015fi care s\u0103 se potriveasc\u0103\u201d. A \u00eenceput s\u0103 creeze c\u0103m\u0103\u015fI la comand\u0103, mai \u00eent\u00e2I pentru prieteni, dar apoi \u015fI pentru al\u0163I clien\u0163I, dup\u0103 o investi\u0163ie de 10.000 de euro. Printre principalele dificult\u0103\u0163I a fost g\u0103sirea unui croitor care s\u0103 fac\u0103 ce dorea, iar apoi s\u0103 g\u0103seasc\u0103 \u0163es\u0103turile potrivite. De\u015fI a c\u0103utat \u00een mai multe zone ale \u0163\u0103rii, nu a g\u0103sit materiale la calitatea la care \u00ee\u015fi dorea \u00een Rom\u00e2nia, prin urmare lucreaz\u0103 cu \u0163es\u0103turi importate din Italia, Spania \u015fI Bulgaria. Anul acesta, afacerea a fost extins\u0103, iar Ioni\u0163\u0103 a \u00eenceput s\u0103 produc\u0103 \u015fI costume la comand\u0103. Dac\u0103 \u00een 2012 au ajuns la o cifr\u0103 de afaceri de 15.000 de euro, el sper\u0103 astfel s\u0103 ajung\u0103 anul acesta la 40.000 de euro.<\/p>\n
\nPrintre clien\u0163i, antreprenorul identific\u0103 dou\u0103 categorii: cei care vin s\u0103 \u00ee\u015fI cumpere haine pentru ocazii speciale \u015fI cei care vin pentru c\u0103 natura muncii \u00eei oblig\u0103 s\u0103 poarte foarte des costum. Ambele categorii \u00eei aduc circa 30 de clien\u0163I lunar, cu venituri medii. C\u0103m\u0103\u015file pornesc de la un pre\u0163 90 de euro, iar costumele variaz\u0103 \u00eentre 350 \u015fI 800 de euro, bonul mediu fiind de circa 420 de euro. \u00cen general, clien\u0163ii vin cu un buget stabilit, dar au existat \u015fI excep\u0163ii. Ioni\u0163\u0103 \u00ee\u015fI aminte\u015fte de un domn \u201ccare apare des la televizor\u201d \u015fi care a comandat opt costume la o singur\u0103 comand\u0103.<\/p>\n
\nR\u0103zvan Gabriel Ioni\u0163\u0103 are studii de inginerie, dar nu a profesat niciodat\u0103. Dup\u0103 ce a lucrat patru ani \u00een cadrul Tarom \u015fI un an la Serviciul Auto Rom\u00e2n, \u00een departamentele de achizi\u0163ii ale acestora, a hot\u0103r\u00e2t s\u0103 se dedice afacerii cu haine bespoke. Nu pentru c\u0103 avea prea multe comenzi, ci dimpotriv\u0103, \u201ccomenzile nu veneau \u015fI asta m-a determinat s\u0103 renun\u0163 la restul\u201d.<\/p>\n
\nS-a dedicat astfel afacerii cu haine, cu scopul de a-I ajuta pe oameni s\u0103 se \u00eembrace bine: \u201dS\u0103 ai o imagine impecabil\u0103 \u00eenseamn\u0103 s\u0103 te educi, s\u0103 \u00een\u0163elegi ce te avantajeaz\u0103, s\u0103 ai suficient\u0103 \u00eencredere \u00een tine \u00eenc\u00e2t s\u0103 por\u0163I \u015fI haine pe care al\u0163ii nu le-ar purta. Dar mai ales, \u00eenseamn\u0103 s\u0103 te respec\u0163I pe tine \u015fI pe ceilal\u0163I\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cBespoke vine de la \u201cto speak\u201d (a vorbi), din Londra secolului XVII, o perioad\u0103 \u00een care stofele de calitate erau rare \u015fI exista o cerere foarte mare pentru acestea\u201d, explic\u0103 R\u0103zvan Gabriel Ioni\u0163\u0103 defini\u0163ia termenului care \u00eei descrie afacerea de confec\u0163ionare de c\u0103m\u0103\u015fi \u015fi costume la comand\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3834],"tags":[81,16543,13513,5616],"class_list":["post-98845","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lifestyle","tag-afaceri","tag-calitate","tag-costume","tag-investitie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98845"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98845\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}