{"id":98471,"date":"2013-08-15T14:06:00","date_gmt":"2013-08-15T14:06:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=98471"},"modified":"2013-08-15T14:06:00","modified_gmt":"2013-08-15T14:06:00","slug":"profi-declara-razboi-rivalilor-de-la-lidl-ce-mesaj-afiseaza-la-intrarea-in-cel-mai-nou-magazin","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=98471","title":{"rendered":"Profi declar\u0103 r\u0103zboi rivalilor de la Lidl. Ce mesaj afi\u015feaz\u0103 la intrarea \u00een cel mai nou magazin"},"content":{"rendered":"<p>\n&#8220;Vecine Lidl, bine te-am g\u0103sit&#8221;, este mesajul cu care Profi vrea s\u0103 fure din clientela magazinului Lidl. Strategii care \u0163intesc direct concuren\u0163ii nu au mai fost folosite p\u00e2n\u0103 \u00een prezent \u00een Rom\u00e2nia de alte re\u0163ele din comer\u0163ul modern.&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/11254536\/2\/img-2550.jpg?height=&#038;width=590\" style=\"width: 590px;\" \/><\/p>\n<p>\nDe\u015fi distan\u0163a dintre magazine este de mai bine de un kilometru, cei de la Profi au montat afi\u015fe publicitare \u00een apropierea pie\u0163ei agroalimentare din ora\u015f, loc \u00een care func\u0163ioneaz\u0103 supermarketul Lidl, pentru a-\u015fi anun\u0163a venirea la Topli\u0163a.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/11254536\/3\/img-2552.jpg?height=&#038;width=595\" style=\"width: 595px;\" \/><\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; line-height: 17px;\">\n<span style=\"color: rgb(15, 15, 15); font-family: Arial, Helvetica, sans-serif; font-size: 13px;\">Magazinul Profi de la Topli\u0163a are o suprafa\u0163\u0103 total\u0103 de 470 metri p\u0103tra\u0163i \u015fi a fost deschis \u00een locul fostului magazin Romarta<\/span>.<\/p>\n<p style=\"margin: 0px 0px 20px; padding: 0px; line-height: 17px;\">\nProfi are o re\u0163ea de peste 170 de magazine \u00een 93 de localit\u0103\u0163i \u015fi peste 4.000 de angaja\u0163i. Retailerul este de\u0163inut de fondul de investi\u0163ii Enterprise Investors \u015fi opereaz\u0103 trei concepte de magazine: Profi, Profi Mall \u015fi Profi City. Compania a \u00eencheiat anul trecut cu un profit net de 13,1 milioane lei (2,9 milioane euro) \u015fi afaceri de 1,15 miliarde lei (260 milioane euro), \u00een cre\u015ftere de la 934 milioane lei \u00een 2011, iar pentru acest an vizeaz\u0103 un avans al rulajului de 20%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profi a deschis la sf\u00e2r\u015fitul lunii iulie un magazin la Topli\u0163a, primul de\u0163inut de retailer \u00een ora\u015f \u015fi al doilea \u00een jude\u0163ul Harghita. Pe fa\u0163ada magazinului, un banner publicitar adreseaz\u0103 un mesaj concurentului direct din ora\u015f, Lidl.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[9237,12402,10236,293,415,8301,10520,8320,34986],"class_list":["post-98471","post","type-post","status-publish","format-standard","hentry","category-comert","tag-banner","tag-concurent","tag-declaratie","tag-intrare","tag-lidl","tag-magazin","tag-mesaj","tag-profi","tag-toplita"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98471"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98471\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}