\nCre\u015fterea de 141% este justificat\u0103 at\u00e2t prin atragerea \u00een portfoliul PayU a peste 200 de noi magazine din retail \u00een ultimul an, de cre\u015fterea \u00eencrederii cump\u0103r\u0103torilor \u00een pl\u0103\u0163ile online, dar \u015fi de intrarea unor juc\u0103tori de talia Carrefour – cu primul hypermarket online ce ofera produse alimentare, cosmetice si de igiena casei cu livrare la domiciliu – care vor influen\u0163a semnificativ pia\u0163a de pl\u0103\u0163i online.<\/p>\n
\n\u201cCarrefour este un juc\u0103tor cu un puternic impact \u00een r\u00e2ndul utilizatorilor online. Este singura companie cunoscut\u0103 de majoritatea rom\u00e2nilor care a introdus plata cu cardul online ca metod\u0103 exclusiv\u0103 de plat\u0103 pe site. Pentru ca acest lucru s\u0103 fie posibil, s-a implementat sistemul de refund astfel \u00eenc\u00e2t, dac\u0103 un client comand\u0103 un produs care nu se afl\u0103 pe stoc, suma aferent\u0103 este deblocat\u0103 imediat, nefiindu-i retras\u0103 de pe card. Modalitatea de implementare, al\u0103turi de serviciile oferite \u015fi standardele stabilite de un juc\u0103tor at\u00e2t de mare vor conduce inevitabil la cre\u015fterea \u00eencrederii utilizatorilor \u00een comer\u0163ul electronic \u00een general \u015fi \u00een plata online \u00een special\u201c, explic\u0103 Rare\u015f Florea, Online Sales Manager PayU Rom\u00e2nia.<\/p>\n
\nCre\u015fterea industriei de e-tail se manifest\u0103 \u00eens\u0103 pe toate segmentele reprezentative. Fashion continu\u0103 s\u0103 fie domeniul vedet\u0103, \u00eenregistr\u00e2nd o evolu\u0163ie de 450%, \u00een primul r\u00e2nd ca rezultat al apari\u0163iei unui num\u0103r mare de magazine online noi. Printre segmentele cu evolu\u0163ie foarte bun\u0103 se num\u0103r\u0103 IT&C (83%) \u015fi cadouri (70%). <\/p>\n
\nValoarea medie a co\u015fului de cump\u0103r\u0103turi a fost \u00een perioada ianuarie-iulie 2013 de 45 de euro, fa\u0163\u0103 de 65 de euro \u00een urm\u0103 cu un an, explica\u0163ia rezid\u00e2nd \u00een diversificarea foarte puternic\u0103 a ofertei magazinelor online \u015fi \u00een cre\u015fterea num\u0103rului acestora.<\/p>\n
\nPeste 1000 de magazine online de retail utilizeaz\u0103 \u00een prezent solu\u0163iile de plat\u0103 PayU, printre cele mai importante num\u0103r\u00e2ndu-se, PC Garage, Elefant.ro, Fashion Days, F64, Floria, Floridelux.ro, C\u0103rture\u015fti, Il Passo, Yokko, Librariile Humanitas, TinaR, Nissa, Miniprix, eMag, Carrefour-Online, etc.<\/p>\n
\nPayU este furnizor de solu\u0163ii eCommerce integrate, de\u0163inut de Naspers Ltd, un grup multina\u0163ional, cu opera\u0163iuni \u00een 131 de \u0163\u0103ri, \u00een domenii ca media, Internet sau eCommerce. PayU desf\u0103\u015foar\u0103 opera\u0163iuni de integrare pl\u0103\u0163i online pentru peste 18.000 de companii din Europa, Asia \u015fi Africa, oferind pl\u0103\u0163i online simple \u015fi sigure c\u0103tre aproximativ 300 milioane de utilizatori de Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lansarea Carrefour Online a impulsionat puternic comer\u0163ul electronic din Rom\u00e2nia. V\u00e2nz\u0103rile \u00een domeniul retailului online au crescut cu 141% \u00een perioada ianuarie-iulie 2013 fa\u0163\u0103 de acela\u015fi interval al anului trecut, potrivit PayU. Raportul a fost efectuat analiz\u00e2nd valoarea total\u0103 a produselor comandate din magazinele din retail ce colaboreaz\u0103 cu PayU. \u00cen categoria retail sunt incluse magazinele care comercializez\u0103 c\u0103r\u0163i, produse electronice \u015fi electrocasnice, IT&C, flori, juc\u0103rii, cadouri, confec\u0163ii, dar \u015fi alte produse.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[419,246,21062,387,539,399,7212],"class_list":["post-98407","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-carrefour","tag-crestere","tag-dublare","tag-magazine","tag-online","tag-retail","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98407"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98407\/revisions"}],"predecessor-version":[{"id":98415,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98407\/revisions\/98415"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}