\n\u201eAnul trecut v\u00e2nz\u0103rile de produse Gorenje pe pia\u0163a din Rom\u00e2nia au ajuns la circa 12 milioane de euro, conform estim\u0103rilor. Pentru acest an \u00eens\u0103, miz\u0103m pe un avans cu 10% datorit\u0103 dezvolt\u0103rii re\u0163elei de distribu\u0163ie \u015fi a l\u0103rgirii categoriilor de produse\u201d, a declarat Damir Drazetic, Director General al Gorenje Rom\u00e2nia.<\/p>\n
\nPotrivit afirma\u0163iilor sale, \u00een acest an electrocasnicele mari vor reprezenta aproximativ 70% din v\u00e2nz\u0103rile Gorenje, \u00een timp ce electrocasnicele mici aduc 30% din business-ul companiei pe pia\u0163a local\u0103.<\/p>\n
\n\u201e\u00cen ceea ce prive\u015fte cota de pia\u0163\u0103 pe care o de\u0163inem, acesta este cuprins\u0103 \u00eentre 3% \u015fi 10% \u00een func\u0163ie de categoriile de produse\u201d, a mai ad\u0103ugat reprezentantul companiei. El a subliniat c\u0103 un avans important va fi raportat \u00een acest an \u015fi pe segmentul electrocasnicelor \u00eencorporabile, acestea fiind tot mai mult alese de c\u0103tre rom\u00e2ni datorit\u0103 designului special.<\/p>\n
\n\u00cen acest moment, produsele Gorenje pot fi g\u0103site \u00een peste 600 de magazine din Rom\u00e2nia, at\u00e2t din mediul offline, c\u00e2t \u015fi din online. \u201eDin totalul v\u00e2nz\u0103rilor Gorenje, 35% sunt realizate \u00een re\u0163elele na\u0163ionale de magazine specializate, \u00een timp ce 25% prin intermediul magazinelor independente\u201d, a afirmat reprezentantul companiei.<\/p>\n
\nMagazinele de tip cash and carry, hypermarketurile \u015fi re\u0163elele de do-it-yourself aduc, \u015fi acestea 20% din business-ul anual al Gorenje, \u00een timp ce v\u00e2nz\u0103rile online reprezint\u0103 17%. Compania are parteneriate \u015fi cu re\u0163ele specializate \u00een v\u00e2nzarea de mobilier de buc\u0103t\u0103rie, acestea reprezent\u00e2nd 3% din business.<\/p>\n","protected":false},"excerpt":{"rendered":"
Importatorul \u015fi distribuitorul de produse electrocasnice Gorenje Rom\u00e2nia, parte a grupului sloven Gorenje, mizeaz\u0103 pe o cre\u015ftere cu 10% a v\u00e2nz\u0103rilor \u00een acest an, comparativ cu 2012, p\u00e2n\u0103 la peste 13 milioane de euro. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,7144,467,387,432,60,7541,98,33,7212],"class_list":["post-98028","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-electrocasnice","tag-grup","tag-magazine","tag-optimism","tag-piata","tag-produse","tag-romania","tag-slovenia","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98028"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98028\/revisions"}],"predecessor-version":[{"id":98047,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98028\/revisions\/98047"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}