\nStocul de spa\u0163ii comerciale moderne a r\u0103mas stabil \u00een primul semestru al acestui an, circa 2,7 milioane de metri p\u0103tra\u0163i, din care 30% se afl\u0103 \u00een Bucure\u015fti, \u00eens\u0103 acesta va ajunge la 2,85 milioane de metri p\u0103tra\u0163i p\u00e2n\u0103 la finalul anului, potrivit Raportului CBRE despre pia\u0163a spa\u0163iilor comerciale \u00een Rom\u00e2nia \u00een H1 2013. Centrele comerciale reprezint\u0103 56% din stoc, \u00een timp ce parcurile de retail de\u0163in 43,5%, iar centrele de tip factory outlet \u2013 doar 0,6%.<\/p>\n
\n
\n\u201eUnele proiecte de retail, \u00eens\u0103, au \u00eent\u00e2mpinat mari dificult\u0103\u0163i \u00een primele \u015fase luni ale anului. Spre exemplu, s-au \u00eenregistrat insolven\u0163e ale unor centre comerciale apar\u0163in\u00e2nd companiei BelRom (\u00een Craiova, Foc\u015fani \u015fi Bac\u0103u), dar \u015fi cea a dezvoltatorului proiectului Foc\u015fani Plaza, \u00een timp ce Armonia Br\u0103ila nu \u015fi-a g\u0103sit \u00eenc\u0103 un cump\u0103r\u0103tor\u201d, a declarat Luiza Moraru, Head of Retail Department CBRE Rom\u00e2nia.
\nMedia primelor 15 ora\u015fe din Rom\u00e2nia \u00een ceea ce prive\u015fte stocul de spa\u0163ii comerciale moderne la 1.000 de locuitori este de 548 de metri p\u0103tra\u0163i. Acest clasament este condus de Suceava (1,118 mp \/ 1.000 locuitori), Pite\u015fti (771 mp \/ 1.000 locuitori), Oradea (664 mp \/ 1.000 locuitori), Sibiu (609 mp \/ 1.000 locuitori) \u015fi T\u00e2rgu Mure\u015f (563 mp \/ 1.000 locuitori). Bucure\u015ftiul ocup\u0103 locul 12, cu o medie de 411 mp \/ 1.000 locuitori. Totu\u015fi, media na\u0163ional\u0103 se situeaz\u0103 \u00een continuare sub cea a altor state din Europa Central\u0103 \u015fi de Est, cu 127 mp \/ 1.000 locuitori.<\/p>\n
\n\u201eObserv\u0103m o tendin\u0163\u0103 de cre\u015ftere a interesului pentru centre comerciale prime at\u00e2t din partea investitorilor, c\u00e2t \u015fi din cea a chiria\u015filor. Proiectele performante din Bucure\u015fti \u015fi provincie atrag majoritatea clien\u0163ilor \u015fi \u00eenregistreaz\u0103 v\u00e2nz\u0103ri peste medie, av\u00e2nd o rat\u0103 de neocupare de sub 5%, \u00een timp ce centrele secundare se confrunt\u0103 cu o rat\u0103 de neocupare de peste 10%. O alt\u0103 tendin\u0163\u0103 din pia\u0163a de retail este t\u0103ierea costurilor cu utilit\u0103\u0163ile, care continu\u0103 s\u0103 joace un rol important \u00een planul de afaceri al chiria\u015filor\u201d, a ad\u0103ugat Luiza Moraru. <\/p>\n
\nCei mai activi comercian\u0163i de pe pia\u0163a local\u0103 \u00een S1 2013 au fost Kaufland (a c\u0103rui re\u0163ea a ajuns la 85 de magazine), Mega Image (232 magazine Mega Image \u015fi Shop&Go), Profi (165 de magazine \u00een formatele Profi City \u015fi Profi Mall), Lidl (160 de magazine) \u015fi Carrefour Express (27 magazine).<\/p>\n
\nDe asemenea, magazinele operate direct de companii precum Inditex, H&M, Takko \u015fi Deichman \u015fi-au continuat expansiunea \u00een Rom\u00e2nia, \u00eenregistr\u00e2nd cre\u015fteri \u00eencurajatoare. \u00cen schimb, anumite branduri interna\u0163ionale \u2013 precum francizele Debenhams, Springfield, La Senza \u015fi Nine West \u2013 \u015fi-au \u00eencetat opera\u0163iunile \u00een Rom\u00e2nia \u00een primul semestru, \u00een timp ce altele \u015fi-au schimbat francizatul (Women Secret, Aldo). Singura marc\u0103 interna\u0163ional\u0103 nou intrat\u0103 pe pia\u0163a local\u0103 a fost Intimissimi.<\/p>\n
\n\u201eRetailerii online precum eMAG sau Fashion Days au \u00eenregistrat cre\u015fteri importante \u015fi vor continua s\u0103-\u015fi consolideze prezen\u0163a \u00een pia\u0163\u0103, mai ales prin marketing \u015fi printr-o politic\u0103 de pre\u0163uri reduse. De asemenea, unii comercian\u0163i de online, precum Bebe Tei \u015fi ErFi, au decis s\u0103-\u015fi deschid\u0103 magazine tradi\u0163ionale pentru a atrage c\u00e2t mai mul\u0163i clien\u0163i\u201d, a mai declarat Luiza Moraru.<\/p>\n
\nCBRE Group, Inc, companie listat\u0103 la S&P 500, cu sediul central \u00een Los Angeles, este cea mai mare firm\u0103 de servicii comerciale imobiliare din lume (conform veniturilor din anul 2012). Compania are aproximativ 37.000 de angaja\u0163i (excluz\u00e2nd afilia\u0163ii) \u015fi deserve\u015fte proprietarii de active imobiliare, investitorii \u015fi chiria\u015fii prin intermendiul celor peste 300 de birouri din \u00eentreaga lume (excluz\u00e2nd afilia\u0163ii).<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen prima jum\u0103tate a anului a fost inaugurat un singur centru comercial \u00een Rom\u00e2nia, Uvertura Mall Boto\u015fani, cu o suprafa\u0163\u0103 \u00eenchiriabil\u0103 de 15,000 mp. \u00cen luna iulie a fost deschis\u0103 galeria comercial\u0103 Cora Constan\u0163a, iar alte trei centre comerciale vor fi inaugurate p\u00e2n\u0103 la finalul anului, Promenada Mall din Bucure\u015fti, AFI Palace Ploie\u015fti \u015fi Gala\u0163i Shopping City, suprafa\u0163a cumulat\u0103 a acestor patru proiecte ridic\u00e2ndu-se la 140.000 mp. De asemenea, \u00een ora\u015fe precum Timi\u015foara, Craiova, Bra\u015fov sau Sibiu, exist\u0103 terenuri favorabile dezvolt\u0103rii de centre comerciale, care nu sunt valorificate pentru moment.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,6462],"tags":[19250,306,7219,83,7220,8924],"class_list":["post-98027","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-imobiliare","tag-botosani","tag-bucuresti","tag-centre-comerciale","tag-deschidere","tag-mall","tag-timisoara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98027"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98027\/revisions"}],"predecessor-version":[{"id":98046,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/98027\/revisions\/98046"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}