{"id":97785,"date":"2013-07-23T16:14:20","date_gmt":"2013-07-23T16:14:20","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=97785"},"modified":"2013-07-23T16:14:20","modified_gmt":"2013-07-23T16:14:20","slug":"romanii-cheltuie-170-de-milioane-de-euro-pe-hrana-si-ingrijirea-animalelor-de-companie-unu-din-doi-romani-are-caine-sau-pisica","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=97785","title":{"rendered":"Rom\u00e2nii cheltuie 170 de milioane de euro pe hrana \u015fi \u00eengrijirea animalelor de companie. Unu din doi rom\u00e2ni are c\u00e2ine sau pisic\u0103"},"content":{"rendered":"

\nRom\u00e2nii vor cheltui \u00een acest an circa 750 de milioane de lei (170 mil. euro) pe hrana \u015fi \u00eengrijirea ani\u00admalelor de companie, cifr\u0103 care a crescut constant odat\u0103 cu evolu\u0163ia num\u0103rului de pet-uri, fie c\u0103\u0163ei sau pisici.<\/p>\n

\n\u00cen ultimii ani \u00een Rom\u00e2nia s-a dez\u00advoltat \u201emoda\u201c animalelor de com\u00adpanie dup\u0103 mo\u00addelul vest-euro\u00adpean, unde cele mai multe gos\u00adpo\u00add\u0103rii au un c\u0103\u0163el, o pisic\u0103 sau o pa\u00ads\u0103re. \u00cen Rom\u00e2\u00adnia exist\u0103 11,5 milioane de ani\u00admale de companie, ceea ce \u00een\u00adseam\u00adn\u0103 c\u0103 una din dou\u0103 persoane are un pet, potrivit datelor companiei de cer\u00adce\u00adta\u00adre de pia\u0163\u0103 Euromonitor.<\/p>\n

\n\u201eAceast\u0103 pia\u0163\u0103 are o evolu\u0163ie pozitiv\u0103 \u00een pofida faptului c\u0103 rom\u00e2nii au venituri limitate. De\u015fi \u00een ultimii doi ani economia a fost afectat\u0103 de criz\u0103 iar veniturile disponibile pentru consum au continuat s\u0103 scad\u0103, pia\u0163a de \u00eengrijire \u015fi m\u00e2ncare pentru ani\u00admale de companie nu a fost afectat\u0103. Cre\u015fterea a fost alimentat\u0103 \u00een principal de segmentul m\u00e2nc\u0103rii pentru c\u00e2ini \u015fi pisici \u015fi de segmentul produselor de \u00eengrijire a animalelor de companie\u201c, spun reprezentan\u0163ii Euro\u00admonitor.<\/p>\n

\nEi adaug\u0103 faptul c\u0103 \u00een Ro\u00adm\u00e2nia exist\u0103 o di\u00adfe\u00adren\u0163\u0103 sem\u00adni\u00adfi\u00adcativ\u0103 \u00eentre zona ru\u00adral\u0103 \u015fi cea ur\u00adba\u00adn\u0103, aceasta din urm\u0103 fiind cea care chel\u00adtuie cei mai mul\u0163i bani pe astfel de produse. La polul opus, \u00een zona rural\u0103 ani\u00admalele de compa\u00adnie, de\u015fi \u00eenregistrate astfel, sunt \u0163inute de cele mai multe ori afar\u0103 \u015fi nu sunt hr\u0103\u00adnite cu m\u00e2ncare special\u0103.<\/p>\n

\n\u201e\u00cen zona rural\u0103 c\u00e2inii \u015fi pisicile nu sunt percepute ca animale de companie ci animale necesare \u00een gospod\u0103rie pentru paz\u0103 sau pentru alte activit\u0103\u0163i. Mai mult, aceste animale sunt hr\u0103nite cu resturi alimentare\u201c, explic\u0103 reprezentan\u0163ii Euromonitor.<\/p>\n

\n\"\"\u00cen acest con\u00adtext, cel mai ma\u00adre poten\u0163ial de cre\u015f\u00adtere pentru pia\u0163a de pro\u00adfil vine din zona ur\u00adban\u0103 unde proprietarii de animale \u00eencep s\u0103 treac\u0103 de la m\u00e2ncarea g\u0103tit\u0103 la m\u00e2ncare special\u0103 pentru c\u00e2ini, pisici sau alte ani\u00admale. \u201eAceast\u0103 mo\u00addi\u00adfie\u00adcare a comporta\u00admen\u00adtului se datoreaz\u0103 \u00een parte cam\u00adpa\u00adniilor de advertising rea\u00adlizate de multi\u00adna\u0163io\u00adnale\u201c.<\/p>\n

\nCiti\u0163i mai multe pe www.zfcorporate.ro<\/strong><\/a><\/p>\n

\nAcest articol a ap\u0103rut \u00een edi\u0163ia tip\u0103rit\u0103 a Ziarului Financiar din data de 22.07.2013<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Rom\u00e2nii vor cheltui \u00een acest an circa 750 de milioane de lei (170 mil. euro) pe hrana \u015fi \u00eengrijirea ani\u00admalelor de companie, cifr\u0103 care a crescut constant odat\u0103 cu evolu\u0163ia num\u0103rului de pet-uri, fie c\u0103\u0163ei sau pisici.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[422,283,272,16596,173],"class_list":["post-97785","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-animale","tag-cheltuieli","tag-companie","tag-ingrijire","tag-romani"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97785"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97785\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}