\n\u201d\u015etim din studiile de pia\u0163\u0103 c\u0103 \u00een Rom\u00e2nia 1 din 4 lactate fermentate se consum\u0103 ca gustare. Prin lansarea Oikos ne dorim s\u0103 cre\u015ftem segmentul de gust\u0103ri din Rom\u00e2nia, segment aflat \u00eentr-o evolu\u0163ie rapid\u0103 la nivel mondial \u015fi pentru care se observ\u0103 o tendin\u0163\u0103 de dezvoltare \u015fi pe pia\u0163a rom\u00e2neasc\u0103. Iar pentru rom\u00e2ni m\u00e2ncarea este o experien\u0163\u0103 \u00een sine\u201d, a declarat Anca Stroe, director de marketing, Danone Sud Estul Europei.<\/p>\n
\nNoile iaurturi sunt disponibile \u00eentr-un ambalaj de 150 de grame \u015fi pot fi consumate la micul dejun, ca gustare \u00eentre mesele principale sau ca gustare u\u015foar\u0103 de sear\u0103.<\/p>\n
\nMarca Oikos este prezent\u0103 \u015fi \u00een Canada \u015fi Statele Unite ale Americii. \u00cen Canada, la doar doi ani de la lansare, marca este la acest moment cel mai bine v\u00e2ndut iaurt grecesc de pe pia\u0163\u0103, iar \u00een America este al doilea cel mai bine v\u00e2ndut brand al Danone, dup\u0103 Activia.<\/p>\n
\nDanone Rom\u00e2nia este lider de pia\u0163\u0103 \u00een categoria produselor lactate proaspete, \u00eenregistr\u00e2nd \u00een anul 2012 o cifr\u0103 de afaceri de 506 milioane lei. Compania are \u00een portofoliu peste 80 de referin\u0163e de produs, realizate \u00een majoritate \u00een fabrica din Bucure\u015fti.<\/p>\n
\nCompania Danone PDPA Rom\u00e2nia face parte din grupul Danone, prezent \u00een 120 de \u0163\u0103ri, unul dintre liderii mondiali din industria alimentar\u0103, de\u0163in\u00e2nd locul 1 \u00een lume \u00een fabrica\u0163ia de produse lactate proaspete \u015fi locul 2 \u00een lume \u00een domeniul apelor minerale \u00eembuteliate \u015fi al alimenta\u0163iei pentru bebelu\u015fi. Grupul Danone a \u00eenregistrat \u00een 2012 v\u00e2nz\u0103ri de peste 20 miliarde euro.<\/p>\n","protected":false},"excerpt":{"rendered":"
Danone a lansat o nou\u0103 marc\u0103 de iaurturi, Oikos, pentru \u00eenceput \u00een variantele cu c\u0103p\u015fune, kiwi sau piersici. Noile iaurturi Oikos, cuv\u00e2nt care \u00een limba greac\u0103 \u00eenseamn\u0103 \u201cacas\u0103\u201d, sunt inspirate de re\u0163etele grece\u015fti, au un con\u0163inutul ridicat de proteine, de 5,4% \u015fi con\u0163inutul sc\u0103zut de gr\u0103sime, de doar 2,2%. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[7926,7718,47],"class_list":["post-97721","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-danone","tag-lactate","tag-lansare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97721"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97721\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}