{"id":97680,"date":"2013-07-21T18:20:00","date_gmt":"2013-07-21T18:20:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=97680"},"modified":"2026-04-03T14:02:56","modified_gmt":"2026-04-03T14:02:56","slug":"un-sfert-dintre-romanii-cu-acces-la-internet-fac-cumparaturi-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=97680","title":{"rendered":"Un sfert dintre rom\u00e2nii cu acces la internet fac cump\u0103r\u0103turi online"},"content":{"rendered":"<p>\nComparativ cu anul trecut, ideea de cump\u0103r\u0103turi online a \u00eenceput s\u0103 devin\u0103 tot mai atractiv\u0103 \u015fi \u00een r\u00e2ndul persoanelor cu v\u00e2rsta cuprins\u0103 \u00eentre 45-55 de ani, a c\u0103ror pondere a ajuns la 15% din totalul utilizatorilor de comer\u0163 electronic \u00een 2013, de la 10% \u00een 2012, precum \u015fi \u00een r\u00e2ndul celor din mediul rural (16% din totalul utilizatorilor de comer\u0163 electronic, \u00een u\u015foar\u0103 cre\u015ftere fa\u0163\u0103 de anul trecut), potrivit studiului.<\/p>\n<p>\nCategoria electroIT continu\u0103 s\u0103 fie cea mai c\u0103utat\u0103 de cump\u0103r\u0103torii online, anul trecut 20% din v\u00e2nz\u0103rile de produse electroIT fiind generate de comer\u0163ul online. Prin compara\u0163ie, din tot retailul din Rom\u00e2nia, cump\u0103r\u0103turile online au reprezentat doar 2%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un sfert dintre rom\u00e2nii conecta\u0163i la internet \u00ee\u015fi fac cump\u0103r\u0103turile online, iar 70% se documenteaz\u0103 pe internet \u00eenainte de a lua o decizie de cump\u0103rare, conform unui studiu realizat de Daedalus Millward Brown.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,9817,34918,34917,31415,171,539,7853],"class_list":["post-97680","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-consum","tag-daedalus","tag-e-commerce","tag-electroit","tag-internet","tag-online","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97680"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97680\/revisions"}],"predecessor-version":[{"id":97692,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97680\/revisions\/97692"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}