{"id":9760,"date":"2008-02-11T22:00:45","date_gmt":"2008-02-11T22:00:45","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=9760"},"modified":"2026-04-02T11:12:18","modified_gmt":"2026-04-02T11:12:18","slug":"100-pe-an","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=9760","title":{"rendered":"100% pe an"},"content":{"rendered":"<p>Conform datelor publicate de agentia MindShare Interaction, cei mai mari clienti au fost producatorii auto si furnizorii de telefoane mobile, respectiv de servicii de telefonie mobila. <\/p>\n<p>Reclama contextuala a depasit reclamele clasice obisnuite (bannere, pop-up-uri), generand incasari de 143 de milioane de euro, fata de 108 milioane de euro cat au generat mijloacele clasice. MindShare Interaction este o agentie specializata in servicii de publicitate pe internet, detinand o cota de 15% din piata rusa. In 2006 a fost achizitionata de compania britanica WPP. <\/p>\n<p>In absenta unei agentii care sa efectueze o monitorizare permanenta independenta, aceasta a uitilizat datele obtinute din monitorizarea zilnica a 120 de site-uri. Bugetele au fost calculate folosind preturile curente, la care s-a aplicat un discont de 30-35%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cheltuielile de publicitate pe internet in Rusia au fost anul trecut de 252 de milioane de euro, cu 97% mai mult decat in 2006. Suma nu include TVA sau costurile de productie a reclamelor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[8835,365],"class_list":["post-9760","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-publicitate-online","tag-rusia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/9760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9760"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/9760\/revisions"}],"predecessor-version":[{"id":30826,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/9760\/revisions\/30826"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}