\nMai mult de 60% dintre clien\u0163ii care utilizeaz\u0103 social media pentru a interac\u0163iona cu companiile caut\u0103 reduceri, 55% dintre ei urm\u0103resc realizarea de cump\u0103r\u0103turi, \u00een timp ce doar 37% utilizeaz\u0103 social media ca serviciu pentru clien\u0163i, potrivit celui mai recent sondaj realizat de furnizorului global de servicii integrate pentru comunica\u0163ii de business Interactive Intelligence.
\nCu toate acestea, aproximativ o treime dintre companii utilizeaz\u0103 \u00een prezent acest canal pentru a oferi servicii de suport \u015fi se estimeaz\u0103 c\u0103 num\u0103rul lor va cre\u015fte cu 15% \u00een urm\u0103torul an, \u00eentruc\u00e2t popularitatea re\u0163elelor de socializare a crescut continuu \u00een ultimii ani.<\/p>\n
\nSocial media este preferat\u0103 de aproximativ 45% dintre clien\u0163ii cu v\u00e2rsta sub 24 de ani \u015fi de mai mult de 55% dintre clien\u0163ii cu v\u00e2rste cuprinse \u00eentre 25 \u015fi 34 de ani, preferin\u0163a pentru acest canal de interac\u0163iune sc\u0103z\u00e2nd pe m\u0103sur\u0103 ce clien\u0163ii \u00eenainteaz\u0103 \u00een v\u00e2rst\u0103.<\/p>\n
\nAproximativ 90% dintre utilizatorii de Internet din Europa acceseaz\u0103 re\u0163elele de socializare \u00een mod regulat, mai mult de jum\u0103tate dintre ace\u015ftia utiliz\u00e2nd cel pu\u0163in un website de socializare \u00een fiecare zi. Dintre utilizatori, 45% \u015fi-au exprimat opinia \u00een leg\u0103tur\u0103 cu produsele sau serviciile unei companii prin intermediul comentariilor postate pe re\u0163elele de socializare.<\/p>\n","protected":false},"excerpt":{"rendered":"
Circa 35% dintre clien\u0163i utilizeaz\u0103 social media pentru a interac\u0163iona cu companiile private, ace\u015ftia fiind mult mai dispu\u015fi s\u0103 laude un serviciu sau produs dec\u00e2t s\u0103 reclame o experien\u0163\u0103 nepl\u0103cut\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,201,32766,533,15],"class_list":["post-97197","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-companii","tag-folosire","tag-mediere","tag-servicii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97197"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97197\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}