{"id":97124,"date":"2013-07-05T12:06:00","date_gmt":"2013-07-05T12:06:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=97124"},"modified":"2013-07-05T12:06:00","modified_gmt":"2013-07-05T12:06:00","slug":"tanarul-care-ar-putea-ingropa-gigantul-gillette","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=97124","title":{"rendered":"T\u00e2n\u0103rul care ar putea \u00eengropa gigantul Gillette"},"content":{"rendered":"<p>\nAfacerea inedit\u0103 a prins amploare datorit\u0103 unui videoclip amuzant destinat promov\u0103rii afacerii cu lame \u015fi aparate de ras.&nbsp; Videoclipul a devenit viral pe platforma YouTube dup\u0103 ce fondatorul companiei, Michael Dubin \u015fi-a pus \u00een valoare talentul actoricesc \u015fi inventivitatea dob\u00e2ndite la fostul loc de munc\u0103, \u00een marketing \u015fi la show-ul de improviza\u0163ie pe care \u00eel avea \u00eentr-un bar.<\/p>\n<p>\nVideoclipul a ajuns la aproape zece milioane de vizualiz\u0103ri \u015fi a facut serverul companiei s\u0103 cedeze \u00een prima or\u0103 de la publicare. \u00cen primele 48 de ore dup\u0103 publicarea acestuia, a primit 12.000 de comenzi.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/tanarul-de-24-de-ani-care-conduce-24-de-restaurante-cu-sute-de-mii-de-clienti-am-inceput-vanzand-hot-dog-in-gara-de-nord-10980124\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/11092387\/2\/banda-1.jpg?height=30&#038;width=576\" style=\"width: 576px; height: 30px;\" \/><\/a><\/p>\n<p>\n\u00centr-un singur an, compania cu sediul \u00een Santa Monica (California, SUA) a ajuns la 24 de angaja\u0163i \u015fi a \u00eenceput s\u0103 v\u00e2nd\u0103 trei tipuri de abonamente lunare pentru lame de ras cu pre\u0163ul de unul, \u015fase \u015fi nou\u0103 dolari pe lun\u0103, dar a introdus \u015fi un produs nou, \u201cuntul pentru b\u0103rbierit\u201d.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/analize\/comert\/tanarul-de-23-de-ani-care-are-cele-mai-tari-restaurante-de-pe-litoral-sunt-zile-cand-incep-la-opt-dimineata-si-termin-la-unu-noaptea-10894912\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10980124\/31\/banda-2.jpg?height=30&#038;width=520\" style=\"width: 520px; height: 30px;\" \/><\/a><\/p>\n<p>\nDubin este rezervat \u00een leg\u0103tur\u0103 cu informa\u0163iile despre num\u0103rul de abonamente sau despre profitul companiei, dar a declarat totu\u015fi c\u0103 o &nbsp;firm\u0103 din Sillicon Valley a investit \u00een compania lui 9,8 milioane de dolari \u00een ideea c\u0103 experien\u0163a lui de marketing \u00eel va face s\u0103 concureze cu gigan\u0163i \u00een \u00eengrijire precum Gillette.&nbsp;<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/media-marketing\/business-magazin-i-a-premiat-pe-cei-mai-performanti-tineri-manageri-din-romania-in-2013-galerie-foto-10892991\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10980124\/20\/banda-2.jpg?height=30&#038;width=518\" style=\"width: 518px; height: 30px;\" \/><\/a><\/p>\n<p>\nDup\u0103 cum reiese \u00eentr-un interviu publicat \u00een The New York Times, ideea unei astfel de afaceri i-a venit lui Dubin la o petrecere, dup\u0103 ce a cunoscut pe cineva care l-a rugat s\u0103 \u00eel ajute s\u0103 v\u00e2nd\u0103 250.000 de aparate de ras cu dou\u0103 lame. A \u015ftiut atunci c\u0103 nu vrea s\u0103 fac\u0103 acest lucru \u00een mod tradi\u0163ional \u015fi a investit 35.000 de dolari din&nbsp; economiile so\u0163iei pentru a construi site-ul lansat \u00een iulie 2011. A condus la \u00eenceput afacerea din propriul apartament, iar primele \u015fase luni \u015fi le-a petrecut f\u0103c\u00e2ndu-\u015fi conexiuni \u00een lumea bloggerilor. Au ajuns astfel la un num\u0103r de 10.000 de abonamente, f\u0103r\u0103 costuri suplimentare de marketing. Pentru realizarea videoclipului, Devin a investit 4.500 de dolari.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/ZUG9qYTJMsI\" width=\"640\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Dollar Shave Club&#8221; este numele proiectului care ar putea s\u0103 duc\u0103 la faliment companiile tradi\u0163ionale produc\u0103toare de aparate \u015fi lame de ras. Modul \u00een care func\u0163ioneaz\u0103 este pe baz\u0103 de abonament lunar. Pentru un dolar, cei care doresc s\u0103 se asigure c\u0103 nu se vor trezi f\u0103r\u0103 lame de ras, pot s\u0103 \u00ee\u015fi asigure livrarea acestora la u\u015f\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,7467,13250,272,34764,7960,9519],"class_list":["post-97124","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-asigurare","tag-club","tag-companie","tag-gilette","tag-tanar","tag-videoclip"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97124"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/97124\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}