Agentia va dezvolta si implementa strategia de relatii publice si comunicare pentru cele dou\u0103 divizii ale companiei: ING Wholesale Banking [i ING Retail Banking. <\/p>\n
“Pe o piata a carei cerere creste cu rapiditate, provocarea agentiilor mari de PR ramane incheierea unor parteneriate cu clien\u0163i care cunosc impactul campaniilor de rela\u0163ii publice asupra reputatiei companiei si marcilor si, implicit, asupra rezultatelor financiare”, spune Alina Stanciu, business director la Ogilvy Public Relations Worldwide\/ Bucuresti. <\/p>\n
ING Bank s-a lansat pe piata locala in 1994 si pana acum si-a dezvoltat operatiunile prin diversificarea portofoliului de produse si al celui de clienti, prin lansarea de noi divizii de servicii (brokeraj, leasing, factoring, afaceri imobiliare) si prin extinderea teritoriala. <\/p>\n
ING Bank are 26 de sucursale bancare pentru companii \u015fi peste 150 de unit\u0103\u0163i pentru persoane fizice. ING Rom\u00e2nia face parte din institutia olandeza ING Group care are aproaximativ 120.000 de angaja\u0163i si 70 de milioane de clien\u0163i individuali, companii sau institu\u0163ii din 50 de tari. <\/p>\n
Ogilvy Public Relations Worldwide\/Bucuresti s-a lansat pe piata locala in 1999 si face parte din re\u0163eaua Ogilvy Public Relations Worldwide care apar\u0163ine grupului WPP. <\/p>\n
Agentia ofera servicii specializate de corporate communication si consumer marketing, iar din portofoliul sau fac parte companii si branduri precum Petrom, ING Bank Romania, LG Electronics, RTPR, Colgate-Palmolive, Diageo, Hilti, Friesland, Canah, WWF.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ogilvy Public Relations, agentia de relatii publice a grupului Ogilvy a castigat licitatia organizata la sfarsitul anului trecut pentru ING Bank Romania<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7463,7942,8754,8472,6763,8714],"class_list":["post-9695","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-advertising","tag-cont","tag-ing-bank","tag-ogilvy","tag-publicitate","tag-relatii-publice"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/9695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9695"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/9695\/revisions"}],"predecessor-version":[{"id":30764,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/9695\/revisions\/30764"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}