\nP\u00e2n\u0103 la sf\u00e2r\u015fitul anului, compania are \u00een plan v\u00e2nzarea de peste 400.000 de unit\u0103\u0163i din noul produs. Per ansamblu, Sanofi \u00eesi dore\u015fte pentru brandul Antinevralgic cre\u015fterea cu 3 puncte procentuale a cotei de pia\u0163\u0103 la 20% \u015fi sporirea v\u00e2nz\u0103rilor cu 20% pe total brand p\u00e2n\u0103 la sf\u00e2r\u015fitul anului, \u00een compara\u0163ie cu 2012.<\/p>\n
\n <\/p>\n
\nAntinevralgic Forte trateaz\u0103 eficient \u015fi rapid durerile de cap intense \u015fi migrenele, beneficiind de o formul\u0103 mai concentrat\u0103 a celor trei substan\u0163e active: acid acetilsalicilic 250 mg, paracetamol 250 mg \u015fi cafein\u0103 50 mg. <\/p>\n
\n <\/p>\n
\n“Lansarea Antinevralgic Forte este important\u0103 at\u00e2t din perspectiva consolid\u0103rii, c\u00e2t \u015fi a moderniz\u0103rii brandului Antinevralgic. Vorbim despre una dintre m\u0103rcile cu cea mai mare notorietate de pe pia\u0163a rom\u00e2neasc\u0103, asociat\u0103 de consumatori cu valori precum autenticitate, tradi\u0163ie, eficien\u0163\u0103 \u015fi accesibilitate. Prin noua formul\u0103, demonstr\u0103m c\u0103 acest nume are multe de spus pe segmentul de analgezice din Rom\u00e2nia, este un brand care se extinde \u015fi care are obiective ambi\u0163ioase\u201d, a declarat Iulia Ro\u015fian, director CHC Sanofi Rom\u00e2nia.<\/p>\n
\nSegmentul de durere este unul important \u00een pia\u0163a total\u0103 de medicamente f\u0103r\u0103 prescrip\u0163ie medical\u0103, reprezent\u00e2nd circa 18% (55 milioane euro) din aceasta. Sanofi de\u0163ine 25% din segmentul de analgezice \u015fi antiinflamatoare forme solide, \u00een special prin brandurile Antinevralgic \u015fi Ibalgin. Analgezicele reprezint\u0103 30% din totalul portofoliului de medicamente f\u0103r\u0103 prescrip\u0163ie medical\u0103 administrat de companie.<\/p>\n
\nSanofi are trei produse \u00een top 10 branduri OTC: Antinevralgic, Essentiale \u015fi NoSpa. Prin lansarea Antinevralgic Forte, Sanofi \u00ee\u015fi consolideaz\u0103 pozi\u0163ia de lider pe segmentul de OTC, rec\u00e2\u015ftigat\u0103 \u00een 2012.<\/p>\n
\nAntinevralgic ocupa locul al cincilea \u00een 2009 \u00een topul celor mai v\u00e2ndute medicamente, cu cinci milioane de buc\u0103\u0163i v\u00e2ndute, la o valoare total\u0103 de 5,9 mil. euro.<\/p>\n
\n– Loc Antinevralgic P in overall vanzari produse OTC \u2013 locul 5 , conform IMS data (valoare, pret de producator)<\/p>\n
\n– Unitati vandute \u2013 4.855.160 unitati (cutii) in 2012, +13% vs. 2011<\/p>\n
\n– Rezultate in valoare \u2013 24.490.863 lei in 2012, +25% vs. 2011<\/p>\n","protected":false},"excerpt":{"rendered":"
Sanofi Rom\u00e2nia a lansat Antinevralgic Forte, indicat pentru durerile de cap intense \u015fi migrene. Astfel, compania urm\u0103re\u015fte consolidarea pozi\u0163iei brandului Antinevralgic, lider de pia\u0163\u0103 \u00een unit\u0103\u0163i pe segmentul de analgezice \u015fi antiinflamatoare \u00een forme solide. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[34675,47,323,25486],"class_list":["post-96678","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antinevralgic-forte","tag-lansare","tag-medicamente","tag-sanofi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96678"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96678\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}