{"id":96676,"date":"2013-06-25T12:08:46","date_gmt":"2013-06-25T12:08:46","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=96676"},"modified":"2013-06-25T12:08:46","modified_gmt":"2013-06-25T12:08:46","slug":"unilever-si-henkel-singurii-jucatori-din-topul-fmcg-care-au-reusit-sa-creasca","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=96676","title":{"rendered":"Unilever \u015fi Henkel, singurii juc\u0103tori din topul FMCG care au reu\u015fit s\u0103 creasc\u0103"},"content":{"rendered":"<div>\nCu un consum mediu de sub cinci kilograme de detergent, 1,5 tuburi de past\u0103 de din\u0163i \u015fi patru s\u0103punuri pe an, cifre ce ne plaseaz\u0103 la coada Europei, pia\u0163a bunurilor de larg consum nealimentare ar trebui s\u0103 aib\u0103 o singur\u0103 direc\u0163ie: \u00een sus.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cen ultimii ani, marca\u0163i de criza financiar\u0103, de sc\u0103derea consumului \u015fi de deprecierea leului, cei mai mari cinci juc\u0103tori de pe pia\u0163\u0103 &#8211; <a href=\"http:\/\/www.zf.ro\/wikizf\/procter-gamble-distribution-s-r-l-8455984\" target=\"_blank\"><strong>Procter &#038;Gamble<\/strong><\/a>, Unilever, Henkel, Colgate \u015fi Johnson Wax &#8211; au pierdut afaceri de 100 mil. euro.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"http:\/\/www.zf.ro\/wikizf\/procter-gamble-distribution-s-r-l-8455984\" target=\"_blank\"><strong>WikiZF: Profilul companiei Procter&#038;Gamble<\/strong><\/a><\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<div>\n<div>\n<a href=\"http:\/\/www.zfcorporate.ro\/retail-agrobusiness\/unilever-si-henkel-singurii-jucatori-din-topul-fmcg-care-au-reusit-sa-creasca-11014577\"><span style=\"font-size:16px;\">Citi\u0163i articolul integral pe www.zfcorporate.ro<\/span><\/a><\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<strong>Acest articol a ap\u0103rut \u00een edi\u0163ia tiparit\u0103 a Ziarului Financiar din data de 25.06.2013<\/strong><\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<strong>ZF Corporate este serviciul specializat de \u015ftiri cu plat\u0103 al Ziarului Financiar. Pentru a putea citi aceste \u015ftiri trebuie s\u0103 v\u0103 abona\u0163i la ZF Corporate sau la unul din cele 12 fluxuri ale sale, profilate pe sectoare de activitate (B\u0103nci, Retail, Imobiliare \u015fi altele). <span style=\"color:#800000;\">Detalii de abonare la ZF Corporate: Alexandru Matei (tel. fix: 0318.256.286, tel. mobil: 0766.606.994) sau trimite\u0163i un email cu datele dumneavoastr\u0103 de contact prin care solicita\u0163i informa\u0163ii \u015fi abonare la adresa alexandru.matei@zf.ro sau stefan.paraschiv@m.ro. Ve\u0163i fi contactat \u00een maximum o or\u0103.<\/span><\/strong><br \/>\n&nbsp;<\/div>\n<\/div>\n<p>\n&nbsp;<\/p>\n<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doar pentru abona\u0163ii ZF Corporate<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9817,6278,9238,60,7630,2403],"class_list":["post-96676","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consum","tag-fmcg","tag-henkel","tag-piata","tag-top","tag-unilever"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96676"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96676\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}