{"id":96635,"date":"2013-06-24T12:39:21","date_gmt":"2013-06-24T12:39:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=96635"},"modified":"2013-06-24T12:39:21","modified_gmt":"2013-06-24T12:39:21","slug":"htc-il-angajeaza-pe-iron-man-pentru-o-campanie-publicitara-de-12-milioane-de-dolari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=96635","title":{"rendered":"HTC \u00eel angajeaz\u0103 pe \u201eIron Man\u201d pentru o campanie publicitar\u0103 de 12 milioane de dolari"},"content":{"rendered":"<p>\nNu este niciun secret c\u0103 produc\u0103torul taiwanez de telefoane mobile HTC pierde tot mai mult teren \u00een lupta cu Samsung \u015fi Apple, dar poate fi \u201cIron Man\u201d salvarea companiei ?<\/p>\n<p>\nOficialii companiei par s\u0103 cread\u0103 acest lucru. Potrivit unui raport Bloomberg, citat de Mashable.com, HTC l-a angajat pe &nbsp;Robert Downey Jr., actorul care l-a interpretat pe Iron Man, \u00een trilogia de filme cu acela\u015fi nume, pentru o campanie publicitar\u0103 de 12 milioane de dolari, care va dura doi ani.<\/p>\n<p>\nPotrivit acelorla\u015fi surse, Downey Jr. va avea ultimul cuv\u00e2nt de spus \u00een ceea ce prive\u015fte elementele ce \u0163in de creativitate ale campaniei publicitare, inclusiv flayerele \u015fi reclamele pentru radio \u015fi TV.<\/p>\n<p>\n\u00cen primele trei luni ale acestui an, HTC a \u00eenregistrat cel mai mic profit din istorie. Produc\u0103torul taiwanez a pierdut cot\u0103 de pia\u0163\u0103 \u00een fa\u0163a Apple \u015fi Samsung \u00een lupta de pe pia\u0163a smartphone-urilor iar produsele sale nu au reu\u015fit s\u0103 trezeasc\u0103 interesul consumatorilor. \u00cen acest context rezultatele companiei au fost sub a\u015ftept\u0103rile investitorilor.<\/p>\n<p>\n<a href=\"http:\/\/zf.ro\" target=\"_blank\">Toate stirile sunt pe zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nu este niciun secret c\u0103 produc\u0103torul taiwanez de telefoane mobile HTC pierde tot mai mult teren \u00een lupta cu Samsung \u015fi Apple, dar poate fi \u201cIron Man\u201d salvarea companiei ?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10702,21514,34662,8149],"class_list":["post-96635","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-htc","tag-robert-downey-jr","tag-smarphone-uri","tag-telefoane-mobile"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96635"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96635\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}