{"id":96475,"date":"2013-06-19T17:59:58","date_gmt":"2013-06-19T17:59:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=96475"},"modified":"2013-06-19T17:59:58","modified_gmt":"2013-06-19T17:59:58","slug":"piata-de-publicitate-va-fi-de-295-milioane-de-euro-in-2013-in-scadere-fata-de-2012","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=96475","title":{"rendered":"Pia\u0163a de publicitate va fi de 295 milioane de euro \u00een 2013, \u00een sc\u0103dere fa\u0163\u0103 de 2012"},"content":{"rendered":"<p>\n\u00cen 2012, Rom\u00e2nia a \u00eenregistrat un declin u\u015for al pie\u0163ei de publicitate (2,6%), \u00een ciuda unei tendin\u0163e globale pozitive a pie\u0163elor de publicitate (+4,1%). O contrac\u0163ie a pie\u0163ei de publicitate din Rom\u00e2nia este a\u015fteptat\u0103 \u015fi \u00een acest an, \u00eens\u0103 aceasta nu va dep\u0103\u015fi 3%, conform Media Fact Book. Studiul estimeaz\u0103 pia\u0163a de publicitate din Rom\u00e2nia, \u00een 2013, la 295 de milioane de euro.<\/p>\n<p>\nRaportul men\u0163ioneaz\u0103 faptul c\u0103 pe 12 aprilie a fost publicat\u0103 \u00een Monitorul Oficial Ordonan\u0163a de Guvern care modific\u0103 Legea audiovizualului, ale c\u0103rei prevederi vor afecta toat\u0103 pia\u0163a &#8211; agen\u0163ii, clien\u0163i, radiodifuzori \u015fi consumatori.<\/p>\n<p>\nPotrivit Media Fact Book, televiziunea continu\u0103 s\u0103 aib\u0103 cea mai mare cot\u0103 din pia\u0163a de publicitate (64%), fiind umat\u0103 de online (14%), outdoor &#8211; OOH (10%), print (7%) \u015fi radio (6%).<\/p>\n<p>\nToate mediile au fost afectate, cu excep\u0163ia online-ului, care a \u00eenregistrat o cre\u015ftere de 21%, comparativ cu 2011. Printul a fost cel mai afectat mediu (o sc\u0103dere de 10% fa\u0163\u0103 de 2011), fiind urmat de radio (-8%), OOH (-5%) \u015fi TV (-4%).<\/p>\n<p>\nAnul trecut, TV-ul a atras 193 de milioane de euro, online-ul &#8211; 41 de milioane de euro, OOH-ul &#8211; 29 de milioane de euro, printul &#8211; 22 de milioane de euro, iar radioul &#8211; 19 milioane de euro.<\/p>\n<p>\n<a href=\"http:\/\/mediafax.ro\" target=\"_blank\">Alte stiri pe mediafax.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valoarea total\u0103 net\u0103 a pie\u0163ei de publicitate locale va fi de 295 de milioane de euro \u00een acest an, \u00een sc\u0103dere fa\u0163\u0103 de 2012, c\u00e2nd a ajuns la 303 milioane de euro, potrivit studiului Media Fact Book, lansat miercuri de agen\u0163ia de media Initiative.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[22,34609,6763],"class_list":["post-96475","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-media","tag-media-fact-book","tag-publicitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96475"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96475\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}