{"id":96468,"date":"2013-06-19T17:29:43","date_gmt":"2013-06-19T17:29:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=96468"},"modified":"2013-06-19T17:29:43","modified_gmt":"2013-06-19T17:29:43","slug":"starbucks-vrea-sa-aduca-cafeaua-direct-in-birouri-compania-va-implementa-corner-cafe","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=96468","title":{"rendered":"Starbucks vrea s\u0103 aduc\u0103 cafeaua direct \u00een birouri. Compania va implementa \u201eCorner Cafe\u201d"},"content":{"rendered":"<p>\nStarbucks a implementat deja \u201eCorner Cafe\u201d \u00een Elve\u0163ia, instal\u00e2nd 17 automate \u00een diverse companii, printre care b\u0103nci dar \u015fi o companie feroviar\u0103. \u00cen medie, la fiecare automat s-au cump\u0103rat 100 de b\u0103uturi.<\/p>\n<p>\nConceptul \u201eCorner Cafe\u201d se \u00eendreapt\u0103 spre Germania, Fran\u0163a, Olanda, Danemarca \u015fi Austria. \u00cen c\u00e2teva dintre aceste \u0163\u0103ri, precum Finlanda, Starbucks nu a reu\u015fit s\u0103-\u015fi lase amprenta pe pia\u0163a cafenelelor. Brandul Starbucks este \u00eens\u0103 \u201eunul&nbsp; puternic, \u00een mare parte datorit\u0103 faptului c\u0103 oamenii cump\u0103r\u0103 produse Starbucks atunci c\u00e2nd c\u0103l\u0103toresc\u201d, a spus Matt Sikes, director de dezvoltare al lan\u0163ului \u00een Europa.<\/p>\n<p>\nCompania urm\u0103re\u015fte s\u0103 aib\u0103 mii de automate \u00een Europa, \u00een doar c\u00e2\u0163iva ani, inclusiv \u00een Marea Britanie, a mai spus Sikes. Ini\u0163iativa acestui concept face parte din strategia de revizuire a planului de afaceri din Europa, dup\u0103 ce compania a reportat sc\u0103deri ale profitului pentru unit\u0103\u0163ile din aceast\u0103 zon\u0103. Starbucks \u00ee\u015fi propune redecorarea unor magazine, \u00eenchiderea celor mai scumpe cafenele \u015fi aducerea produselor mai aproape de locul unde europenii \u201etr\u0103iesc \u015fi muncesc\u201d.<\/p>\n<p>\n<a href=\"http:\/\/zf.ro\" target=\"_blank\">Toate stirile sunt pe zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u0163ul american de cafenele Starbucks pl\u0103nuie\u015fte s\u0103 lanseze \u00een aceast\u0103 var\u0103 \u00een Europa conceptul \u201eCorner Cafe\u201d, prin care s\u0103 amplaseze \u00een marile companii standuri, astfel \u00eenc\u00e2t corporati\u015ftii s\u0103-\u015fi poat\u0103 lua b\u0103uturi direct la birou de la automatele Starbucks, potrivit Wall Street Journal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[30163,7260,307,438,8984],"class_list":["post-96468","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-automate","tag-birouri","tag-cafea","tag-europa","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96468"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/96468\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}