\nConform reprezentan\u0163ilor companiei, dorin\u0163a de reinterpretare \u015fi de inovare a brandului Vascar a luat form\u0103 \u00een urma unor ample cercet\u0103ri de pia\u0163\u0103 axate pe preferin\u0163ele consumatorilor. Marca Vascar devine, sub sloganul \u201dVascar, suflet de buc\u0103tar\u201d, un brand umbrel\u0103 pentru produsele din carne de pui, de porc, de vit\u0103 \u015fi din carne mixt\u0103, c\u00e2t \u015fi pentru brandul de m\u00e2nc\u0103ruri Moldova \u00een Bucate.<\/p>\n
\nConceptul creativ este completat de o nou\u0103 identitate vizual\u0103. Av\u00e2nd ca surs\u0103 de inspira\u0163ie domeniul gastronomic, noul logo reafirm\u0103 promisiunea brandului pentru tradi\u0163ie \u015fi totodat\u0103 reflect\u0103 aten\u0163ia companiei pentru un stil de via\u0163\u0103 modern.<\/p>\n
\n\u201dRitualul prepar\u0103rii produselor este similar cu cel al unui maestru-buc\u0103tar\u201d, declar\u0103 Vlad Ciuburciu, director marketing la Vascar SA<\/p>\n
\n\u201cRebranding-ul Vascar marcheaz\u0103 o etap\u0103 de maturitate deplin\u0103 a brand-ului \u015fi reflect\u0103 cu fidelitate filosofia \u015fi maniera companiei de a se raporta la categorie. Departe de a fi o schimbare superficial\u0103, rebranding-ul Vascar arat\u0103 de fapt cum este aceast\u0103 companie cu adev\u0103rat, \u00een profunzime, iar diferen\u0163ierea brand-ului fa\u0163\u0103 de celelalte brand-uri din categorie este de fapt fundamentat\u0103 \u00een diferen\u0163ierea real\u0103 a companiei \u00een contextul competi\u0163ional\u201d, declar\u0103 Andreea Florea, client service partner, Brandtailors.<\/p>\n
\nCompania Vascar a fost \u00eenfiin\u0163at\u0103 \u00een Vaslui \u00een 1984 \u015fi are activit\u0103\u0163i ce pornesc cu tran\u015farea c\u0103rnii de porc, vit\u0103 \u015fi oaie, continu\u0103 cu prepararea acesteia \u00een mezeluri, pate-uri, carne presat\u0103 \u015fi m\u00e2nc\u0103ruri g\u0103tite pe baz\u0103 de carne.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cu o experien\u0163\u0103 de aproximativ 30 de ani \u00een sectorul alimentar, pe rafturile magazinelor este vizibil\u0103 o nou\u0103 imagine pentru Vascar, produc\u0103tor vasluian de preparate pe baz\u0103 de carne. Compania are \u00een portofoliu peste 130 de sortimente de preparate din carne \u2013 dintre care 38 sortimente de conserve \u015fi 18 produse atestate tradi\u0163ional. In plus, sub acela\u015fi nume func\u0163ioneaz\u0103 o re\u0163ea de 18 magazine.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[8363,11731],"class_list":["post-95912","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-carne","tag-vaslui"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/95912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=95912"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/95912\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=95912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=95912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=95912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}