{"id":9370,"date":"2008-01-16T19:13:14","date_gmt":"2008-01-16T19:13:14","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=9370"},"modified":"2026-04-02T11:01:38","modified_gmt":"2026-04-02T11:01:38","slug":"contul-star-foods-la-mediacom","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=9370","title":{"rendered":"Contul Star Foods, la MediaCom"},"content":{"rendered":"<p>MediaCom va realiza strategia de media, serviciile de planificare si media buying, dar si partea de monitorizare si media research. <\/p>\n<p>&ldquo;Star Foods a organizat unul dintre cele mai interesante pitch-uri la care am participat anul trecut. Am lucrat pe un brief complex, care punea accentul pe strategie si planificare si am oferit clientului solutii de optimizare a investitiei in media&rdquo; declara Carmen Lixandru, General Manager MediaCom Romania. <\/p>\n<p>MediaCom Romania este parte a grupului de comunicare WPP si gestioneaza conturi precum P&#038;G, Nokia, Unicredit, Emirates, National Geographic, New Yorker, Opus Land (Cosmopolis). <\/p>\n<p>Star Foods Romania este lider de vanzari pe piata locala pe segmentul de chipsuri si snacksuri. Compania este parte a PepsiCo International Europe Region, iar din noiembrie 2004 detine brand-urile Lay&rsquo;s , Cheetos, Star Snacks, Krax, Star Popcorn, Star Naturals. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contul de media al Star Foods Romania  a fost castigat de agentia MediaCom in urma unei licitatii desfasurate la sfarsitul lui 2007. Alaturi de MediaCom printre finaliste au mai fost agentiile Starcom si Omnicom<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7463,8402,6278,8407,8404,8401,8406,8405,8403],"class_list":["post-9370","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-advertising","tag-cheetos","tag-fmcg","tag-industria-alimentara","tag-krax","tag-lays","tag-star-naturals","tag-star-popcorn","tag-star-snacks"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/9370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9370"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/9370\/revisions"}],"predecessor-version":[{"id":30485,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/9370\/revisions\/30485"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}