\nAproximativ 60% din gospod\u0103riile din Rom\u00e2nia au f\u0103cut anul trecut cel pu\u0163in o dat\u0103 cump\u0103r\u0103turi de la discounteri precum Penny Market, XXL Mega Discount \u015fi Lidl, analiza GfK excluz\u00e2nd Profi, care s-a repozi\u0163ionat \u00een supermarket \u00eencep\u00e2nd cu februarie 2012.. Frecven\u0163a medie de cump\u0103rare este de dou\u0103 ori pe lun\u0103.<\/p>\n
\nAtunci c\u00e2nd merg la cump\u0103r\u0103turi \u00een magazinele de tip discount, categoriile preferate sunt din zona de m\u00e2ncare \u015fi b\u0103uturi (sucuri, cafea, bere, ap\u0103). Segmentul care \u00eenregistreaz\u0103 cea mai mare cre\u015ftere \u00een valoare este cel al produselor alimentare, cu un plus de 19% fa\u0163\u0103 de 2011. Pentru b\u0103uturi, gospod\u0103riile au cheltuit cu 10% mai mult \u00een magazinele de tip discount pentru aceea\u015fi perioad\u0103 analizat\u0103.<\/p>\n
\nOdat\u0103 cu expansiunea formatelor comer\u0163ului modern, m\u0103rcile private au crescut puternic, ajung\u00e2nd \u00een 2012 la o cot\u0103 de pia\u0163\u0103 de 12% \u00een valoare pentru bunuri de larg consum la nivelul \u00eentregii \u0163\u0103ri \u015fi a tuturor formatelor de retail. \u00cen cazul formatelor de tip discount, m\u0103rcile private acoper\u0103 aproximativ jum\u0103tate din cheltuieli, \u00een cre\u015ftere cu 21 de puncte procentuale fa\u0163\u0103 de anul precedent. \u00cen jur de 90% dintre gospod\u0103rii au achizi\u0163ionat cel pu\u0163in un produs marc\u0103 privat\u0103 din discounteri \u00een decursul anului 2012.<\/p>\n
\n\u201cPrintre elementele pe care le-am identificat \u00een studiile GfK ca av\u00e2nd poten\u0163ial de diferen\u0163iere \u00een termeni de satisfac\u0163ie fa\u0163\u0103 de tipurile de formate de retail se num\u0103r\u0103 proximitatea, nivelul pre\u0163urilor, atmosfera din magazin, programele de loializare, oferta din revistele promo\u0163ionale precum \u015fi produsele marc\u0103 privat\u0103 \u015fi varietatea de produse rom\u00e2ne\u015fti. C\u00e2\u015ftig\u0103torii vor fi cei care reu\u015fesc s\u0103 \u00eent\u00e2mpine at\u00e2t nevoile ra\u0163ionale, c\u00e2t \u015fi pe cele emo\u0163ionale, \u00een timp ce continu\u0103 s\u0103 investeasc\u0103 \u00een \u00een\u0163elegerea acestor a\u015ftept\u0103ri\u201d, spune Gabriela Luca, retail specialist, consumer goods & retail division.<\/p>\n
\nStudiul GfK are la baz\u0103 informa\u0163ii ob\u0163inute prin monitorizarea consumului casnic \u00een 2012 a aproximativ 90 de categorii de produse de larg consum prin intermediul cercet\u0103rii de tip Panel de Consumatori a GfK Rom\u00e2nia, pe un e\u015fantion de 2.200 gospod\u0103rii, reprezentativ la nivel na\u0163ional. \u00cencep\u00e2nd din ianuarie 2013, GfK Rom\u00e2nia a \u00eenlocuit metoda clasic\u0103 de colectare a datelor cu ajutorul jurnalului de cump\u0103r\u0103turi cu o solu\u0163ie inovatoare \u2013 scanarea codurilor de bare ale produselor de larg consum. \u00een plus, num\u0103rul de gospod\u0103rii monitorizate a crescut la 3.000. Odat\u0103 cu aceste schimb\u0103ri, GfK a l\u0103rgit \u015fi categoriile monitorizate. La cele deja analizate, se adaug\u0103: fructe \u015fi legume proaspete \u015fi congelate, carne proasp\u0103t\u0103 \u015fi procesat\u0103, alcool, produse de \u00eengrijire pentru bebelu\u015fi, \u00eenghe\u0163at\u0103, sosuri \u015fi dressing-uri, m\u00e2ncare pentru animale.<\/p>\n","protected":false},"excerpt":{"rendered":"
Magazinele de tip discount precum Penny Market, XXL Mega Discount sau Lidl au atras anul trecut 9% din cheltuielile gospod\u0103riilor din Rom\u00e2nia pentru bunuri de larg consum. \u00cen valoare absolut\u0103, aceste cheltuieli au fost cu 11% mai mari dec\u00e2t \u00een anul precedent, potrivit unui raport realizat de GfK Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8225,8362,10409,9817,10129,10629,23757,415,387,11597,4899,11780,15697,13014,8320,399,7853,7404],"class_list":["post-82672","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-analiza","tag-bauturi","tag-bunuri","tag-consum","tag-cumparaturi","tag-discount","tag-gospodarii","tag-lidl","tag-magazine","tag-mancare","tag-marca","tag-market","tag-monitorizare","tag-penny-market","tag-profi","tag-retail","tag-studiu","tag-supermarket"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82672"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82672\/revisions"}],"predecessor-version":[{"id":95505,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82672\/revisions\/95505"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}