{"id":82659,"date":"2013-05-27T10:34:00","date_gmt":"2013-05-27T10:34:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=82659"},"modified":"2026-04-03T12:35:18","modified_gmt":"2026-04-03T12:35:18","slug":"noua-realitate-a-clientului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=82659","title":{"rendered":"Noua realitate a clientului"},"content":{"rendered":"

\nSupermarket, biroul de informa\u0163ii\/reclama\u0163ii. Un domn \u00eembr\u0103cat \u00een uniforma de var\u0103 a bucure\u015fteanului – tricou f\u0103r\u0103 m\u00e2neci, dar ridicat pe burt\u0103, pantaloni trei sferturi \u015fi papuci de plastic, ur\u00e2\u0163i r\u0103u, se burzuluie\u015fte la doamnele din spatele ghi\u015feului, flutur\u00e2nd un pachet: \u201e…p\u0103 s\u0103 nu m\u0103…c\u0103 v\u0103 fac o reclama\u0163ie de nu v\u0103 vede\u0163i…”.<\/p>\n

\nCam f\u0103r\u0103 motiv, dac\u0103 e s\u0103 m\u0103 \u00eentreba\u0163i, omul s\u0103rise r\u00e2ndul, iar cele dou\u0103 doamne f\u0103ceau cam trei treburi deodat\u0103, lini\u015ftite, amabile \u015fi politicoase. Sunt Balan\u0163\u0103 \u015fi m\u0103 deranjeaz\u0103 din start orice semn de nedreptate; m\u0103 rog, am g\u00e2ndit, o vrea s\u0103 impresioneze pe cineva sau poate a\u015fa e firea lui, mai r\u0103stit\u0103; oricum, era un exces venit, poate, \u015fi din anii lungi \u00een care rom\u00e2nul m\u0103runt nu prea a fost \u015fi nu prea s-a sim\u0163it client. Sau din noua realitate a clientului, dup\u0103 cum am constatat mai t\u00e2rziu.<\/p>\n

\nT\u00e2n\u0103rului consultant nu i-am spus povestea din supermarket, dar l-am \u00eentrebat despre pia\u0163\u0103, clien\u0163i \u015fi ceva ce poate fi descris drept ni\u015fte rela\u0163ii alterate – nu am alt mod eufemistic de a descrie situa\u0163ia. F\u0103r\u0103 eufemisme, t\u00e2n\u0103rul mi-a vorbit de un client schimbat, care vrea c\u00e2t mai mult pentru c\u00e2t mai pu\u0163in, care caut\u0103 oportunit\u0103\u0163i \u015fi care nu mai iart\u0103 nimic. B\u0103nuiesc c\u0103, \u00eentr-un fel sau altul, cam orice companie din media, din consultan\u0163\u0103, din servicii de afaceri sau din activit\u0103\u0163i conexe, simte aceast\u0103 nou\u0103 realitate \u015fi \u00eencearc\u0103 s\u0103 se adapteze.<\/p>\n

\n\"\"<\/p>\n

\nPe de alt\u0103 parte, mi-ar pl\u0103cea ca unii dintre clien\u0163ii care citesc acest text, fie ei clien\u0163i de supermarket, de servicii media sau de consultan\u0163\u0103, s\u0103 g\u00e2ndeasc\u0103 afacerile ca un joc de \u015fah, cu c\u00e2teva mut\u0103ri \u00eenainte. Este normal s\u0103 fii preten\u0163ios \u015fi s\u0103 cau\u0163i oportunit\u0103\u0163i, dar, pe de alt\u0103 parte, trebuie s\u0103 \u00eencerci s\u0103 intuie\u015fti \u015fi consecin\u0163ele solicit\u0103rilor pe care le ai. Insul din supermarket avea, slav\u0103 Domnului, op\u0163iuni destule de alegere a unui supermarket. Dar alte domenii de activitate au fost barbar piept\u0103nate de criz\u0103, uneori nedrept, a\u015fa c\u0103 un serviciu de calitate a devenit din ce \u00een ce mai greu de ob\u0163inut, indiferent de c\u00e2t de preten\u0163ios este cineva \u00een calitate de client. \u015ei \u00een cur\u00e2nd nici nu va mai avea cine s\u0103 treac\u0103 prin din\u0163ii pieptenului aceluia de care vorbeam, iar num\u0103rul op\u0163iunilor clientului ar putea sc\u0103dea dramatic, cu consecin\u0163ele de rigoare.<\/p>\n

\nCred c\u0103 Andy Warhol poate ilustra cel mai bine rela\u0163ia client – furnizor. \u201eCampbell Soup Cans\u201e este o oper\u0103 din 1962 format\u0103 din 32 de p\u00e2nze pe care sunt pictate cutii de sup\u0103 conservat\u0103. Warhol, o personalitate a curentului pop, nu este musai unul dintre pictorii mei favori\u0163i; pe de alt\u0103 parte, i-am admirat dezinvoltura \u015fi modul b\u0103t\u0103ios \u00een care s-a impus \u00een lumea artei. Warhol \u015fi-a v\u00e2ndut \u201ecutiile de sup\u0103\u201e \u00een expozi\u0163ii organizate asemenea unui supermarket, o avanpremier\u0103 a vremurilor consumeriste care au urmat \u015fi a noii realit\u0103\u0163i cheltuitoare, hedoniste, lipsit\u0103 de prejudec\u0103\u0163i \u015fi de repere clasice. \u015ei creatorul, dar \u015fi clientul au f\u0103cut serioase eforturi de adaptare, iar diferen\u0163a dintre cei \u015fase dolari ceru\u0163i pentru o cutie de sup\u0103 real\u0103, dar isc\u0103lit\u0103 de Warhol \u015fi cei 1.500 de dolari ceru\u0163i (la \u00eenceputul anilor \u201860 era o sum\u0103) pentru imaginea pictat\u0103 a unei cutii de sup\u0103 reprezint\u0103 un efort comun de adaptare. \u015ei lui Warhol nu i-a f\u0103cut nimeni reclama\u0163ie.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

La Gala tinerilor manageri am avut o discu\u0163ie extrem de interesant\u0103 cu un consultant de succes, care mi-a deschis ochii asupra unei muta\u0163ii ap\u0103rute \u00een business, pe care am sim\u0163it-o cumva intuitiv, dar nu am definit-o ca atare. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[7952,34020,235,4126,27410,83,21099,536,10322,5823,22276,9840,15499,80],"class_list":["post-82659","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-birou","tag-bucurestean","tag-business","tag-clienti","tag-consultant","tag-deschidere","tag-discutie","tag-gala","tag-informatii","tag-manageri","tag-ochi","tag-pachet","tag-reclamatie","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82659"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82659\/revisions"}],"predecessor-version":[{"id":95492,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82659\/revisions\/95492"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}