{"id":82505,"date":"2013-05-22T17:16:00","date_gmt":"2013-05-22T17:16:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=82505"},"modified":"2026-04-03T12:31:44","modified_gmt":"2026-04-03T12:31:44","slug":"tanarul-de-23-de-ani-care-are-cele-mai-tari-restaurante-de-pe-litoral-sunt-zile-cand-incep-la-opt-dimineata-si-termin-la-unu-noaptea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=82505","title":{"rendered":"T\u00e2n\u0103rul de 23 de ani care are cele mai tari restaurante de pe litoral: \u201eSunt zile c\u00e2nd \u00eencep la opt diminea\u0163a \u015fi termin la unu noaptea\u201d"},"content":{"rendered":"

\n\u201eAm reu\u015fit s\u0103 preiau afacerea familiei. \u00cen orice domeniu trebuie s\u0103 ai o strategie de diferen\u0163iere de competi\u0163ia ta. Clientul trebuie s\u0103 \u015ftie de ce s\u0103 te aleag\u0103 pe tine \u015fi nu pe altcineva. Trebuie s\u0103 fii dispus s\u0103 pui la b\u0103taie multe ore din via\u0163a ta. Sunt zile c\u00e2nd \u00eencep la opt diminea\u0163a \u015fi termin la unu noaptea\u201d, spune Nicu Lascu.<\/p>\n

\nPovestea afacerii La Scoica \u00eencepe \u00een 1997 c\u00e2nd familia Lascu deschidea pe litoralul M\u0103rii Negre primul restaurant.<\/p>\n

\n\"\"<\/a><\/p>\n

\n\u201eAm \u00eenceput numai cu zece mese, iar din 2007 am deschis \u015fi La Scoica Land. La Scoica are o capacitate de 300 de persoane, iar La Scoica Land de 600 \u015fi de\u0163inem \u015fi un ballroom de o mie de locuri. Am \u00eenceput afacerea cu greu \u015fi consider\u0103m c\u0103 dac\u0103 le oferim clien\u0163ilor servicii de calitate putem supravie\u0163ui \u015fi ajunge la succes\u201d, spune Nicu Lascu, implicat de ani buni \u00een afacerea familiei.<\/p>\n

\nCompania a avut afaceri de circa 1,5 milioane de euro \u00een 2011, potrivit celor mai recente date disponibile la ministerul de finan\u0163e. Circa 150 de angaja\u0163i lucreaz\u0103 \u00een restaurantele societ\u0103\u0163ii, iar profitul raportat \u00een 2011 a fost de circa 5.000 de euro.<\/p>\n

\n\"\"<\/a><\/p>\n

\n\u201eCea mai puternic\u0103 sc\u0103dere am resim\u0163it-o \u00eentre verile anilor 2008 \u015fi 2009. Am f\u0103cut concedieri \u00een 2008, dar \u00een anul urm\u0103tor am \u00eenceput s\u0103 angaj\u0103m din nou. A fost o perioad\u0103 \u00een care \u00eencercam s\u0103 ne extindem \u015fi mai mult, dar b\u0103ncile ne-au pus piedic\u0103\u201d, mai spune t\u00e2n\u0103rul. Dac\u0103 \u00eenainte de criz\u0103 era foarte u\u015for s\u0103 ob\u0163in\u0103 un \u00eemprumut, marea problem\u0103 a companiei a ap\u0103rut \u00een 2008 c\u00e2nd creditele erau deja luate, iar ajutor din partea b\u0103ncilor nu prea exista. Societatea avea credite de un milion de euro, afacerea sc\u0103dea, iar din cauza cre\u015fterii euro ratele au urcat cu 15%.<\/p>\n

\nZeci de mii de clien\u0163i trec anual prin restaurantele lui Nicu Lascu, iar La Scoica a devenit cel mai de succes brand de restaurate de pe litoralul rom\u00e2nesc ceea ce, dup\u0103 cum spune Lascu, nu a fost “deloc u\u015for”.<\/p>\n","protected":false},"excerpt":{"rendered":"

La 23 de ani, Nicu Lascu este asociat \u00een cadrul afacerii Lascu Bros, care opereaz\u0103 restaurantele La Scoica \u015fi La Scoica Land din Constan\u0163a \u015fi Mamaia. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[10006,33981,33982,9836,10550,33983,7436],"class_list":["post-82505","post","type-post","status-publish","format-standard","hentry","category-comert","tag-constanta","tag-la-scoica","tag-la-scoica-land","tag-litoral","tag-mamaia","tag-nicu-lascu","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82505"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82505\/revisions"}],"predecessor-version":[{"id":95371,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82505\/revisions\/95371"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}