\nSolu\u0163ia de business pentru retaileri analizeaz\u0103 obiceiurile de cump\u0103rare prin utilizarea datelor de la casele de marcat la nivel de produs individual, cu ajutorul tehnologiei in-memory computing, asigurat\u0103 de platforma analitic\u0103 SAP HANA.<\/p>\n
\n\u201cP\u00e2n\u0103 acum, retailerii nu aveau nici tehnologia \u015fi nici resursele necesare pentru analizarea obiceiului de cump\u0103rare la nivel individual, toate aceste statistici fiind realizate la nivel agregat.\u201d, a declarat Valentin Tom\u015fa, directorul general al SAP Rom\u00e2nia, despre Affinity Insight, realizat \u00een premier\u0103 interna\u0163ional\u0103 de consultan\u0163ii din cadrul departamentului Performance & Insight Optimization al SAP Rom\u00e2nia.<\/p>\n
\nPractic, solu\u0163ia Affinity Insight este un instrument de analiz\u0103 ce permite comercian\u0163ilor s\u0103 prelucreze \u00een timp foarte scurt datele de v\u00e2nz\u0103ri la nivelul co\u015fului de cump\u0103r\u0103turi al fiec\u0103rui client \u00een parte, scopul fiind identificarea corela\u0163iilor cantitative dintre anumite produse sau grupuri de produse. Pe baza acestor informa\u0163ii, retailerii urm\u0103resc \u00een principal: eficientizarea promo\u0163iilor, maximizarea profitabilit\u0103\u0163ii pe co\u015ful mediu de cump\u0103r\u0103turi, optimizarea spa\u0163iului la raft \u015fi a plas\u0103rilor secundare.<\/p>\n
\nP\u00e2n\u0103 la apari\u0163ia platformei tehnologice inovatoare SAP HANA, analiza acestor date, la nivel de regiune, magazin, grup\u0103 de produse, grupe de clien\u0163i, interval orar, era anevoioas\u0103, dur\u00e2nd zile \u00eentregi. Acum viteza de p\u00e2n\u0103 la de 10.000 de ori mai mare cu care HANA proceseaz\u0103 datele, fa\u0163\u0103 de bazele de date tradi\u0163ionale, permite optimizarea ambelor etape: preg\u0103tirea promo\u0163iilor prin analiza datelor \u015fi r\u0103spunsuri rapide la \u00eentreb\u0103ri de business succesive, dar \u015fi urm\u0103rirea efectului promo\u0163iilor \u00een timp util.<\/p>\n
\n\u201cIdentificarea afinit\u0103\u0163ilor \u00eentre anumite produse este posibil\u0103 prin crearea unor algoritmi de calcul inovatori \u015fi unici \u00een lume, toat\u0103 aceast\u0103 metodologie fiind pus\u0103 la punct de c\u0103tre consultan\u0163ii SAP din Rom\u00e2nia\u201d, a ad\u0103ugat Tom\u015fa.<\/p>\n
\nDepartamentul Performance & Insight Optimization (PIO) din Rom\u00e2nia s-a \u00eenfiin\u0163at \u00een 2010, fiind \u00eentr-o continu\u0103 cre\u015ftere, \u015fi este format din speciali\u015fti care au cuno\u015ftin\u0163e avansate de matematic\u0103 \u015fi informatic\u0103. Echipe similare mai exist\u0103 doar \u00een Statele Unite \u015fi Germania.<\/p>\n
\n\u201cScopul nostru este de a concepe solu\u0163ii pentru probleme non standard privind optimizarea proceselor specifice de business. Affinity Insight este o prim\u0103 solu\u0163ie standard realizat\u0103 de c\u0103tre echipa PIO local\u0103. Ne m\u00e2ndrim c\u0103 aceast\u0103 solu\u0163ie a fost conceput\u0103 \u00een Romania, fiind prima aplica\u0163ie autohton\u0103 care intr\u0103 \u00een portofoliul de aplica\u0163ii SAP la nivel mondial. Solu\u0163ia a fost finalizat\u0103 \u00een decembrie 2012, iar primul contract de livrare a fost semnat \u00een ianuarie 2013, ceea ce reprezint\u0103 \u00eenc\u0103 o dovad\u0103 a succesului aplica\u0163iei\u201d, a explicat Viorel Marcu, manager Performance & Insight Optimization, SAP Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Consultan\u0163ii SAP Rom\u00e2nia, filiala local\u0103 a produc\u0103torului de solu\u0163ii software de business SAP AG, au lansat o solu\u0163ie dedicat\u0103 domeniului de retail, SAP Affinity Insight, prin care comercian\u0163ii pot s\u0103 analizeze obiceiurile de cump\u0103rare ale clien\u0163ilor \u015fi s\u0103 identifice afinitatea \u00eentre produsele comercializate, fapt care contribuie la personalizarea ofertelor \u015fi promo\u0163iilor practicate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4139],"tags":[8225,235,4126,16563,7704,14060,470,16723,450,297,7541,8023,399,413,16893,447,204],"class_list":["post-82387","post","type-post","status-publish","format-standard","hentry","category-it","tag-analiza","tag-business","tag-clienti","tag-comercializare","tag-comercianti","tag-consultanti","tag-cumparare","tag-obiceiuri","tag-platforma","tag-producator","tag-produse","tag-promotii","tag-retail","tag-retaileri","tag-sap","tag-soft","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82387"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82387\/revisions"}],"predecessor-version":[{"id":95255,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82387\/revisions\/95255"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}