\nVolumul total v\u00e2ndut \u00een 2012 a crescut la 1,94 milioane de litri, o cre\u015ftere de peste 7% comparativ cu 2011.<\/p>\n
\nRezultatele ob\u0163inute de PPD Rom\u00e2nia \u00een anul 2012 au fost influen\u0163ate de lansarea brandului propriu de vodk\u0103, Tazovski Vodka, precum \u015fi de performan\u0163a brandurilor de renume la nivel mondial din portofoliul s\u0103u, cum ar fi Johnnie Walker, J&B, Smirnoff, Baileys \u015fi altele.<\/p>\n
\n\u201cOdat\u0103 cu evolu\u0163ia si diversificarea preferin\u0163elor rom\u00e2nilor pentru b\u0103uturi alcoolice de calitate, pia\u0163a b\u0103uturilor alcoolice importate va fi \u00een continu\u0103 expansiune. Acesta este motivul pentru care inten\u0163ion\u0103m s\u0103 diversific\u0103m portofoliul nostru de branduri, dar \u015fi s\u0103 le sus\u0163inem \u00een continuare pe cele deja existente. De asemenea, vom pune \u00een continuare accent pe dezvoltarea rela\u0163iilor cu partenerii \u015fi clien\u0163ii no\u015ftri, astfel \u00eenc\u00e2t s\u0103 ne putem cre\u015fte cota de pia\u0163\u0103”, a declarat Nikolas Xystouris, Director General PPD Rom\u00e2nia.<\/p>\n
\nWhiskey-ul J&B a r\u0103mas \u00een topul preferin\u0163elor rom\u00e2nilor \u015fi reprezint\u0103 50% din v\u00e2nz\u0103rile totale de whiskey ale PPD Rom\u00e2nia. \u00cen timp ce vodka \u015fi whiskey-ul r\u0103m\u00e2n b\u0103uturile alcoolice preferate ale rom\u00e2nilor, reprezentan\u0163ii PPD Rom\u00e2nia consider\u0103 c\u0103 cererea pentru b\u0103uturi precum romul \u015fi tequila va cre\u015fte \u00eencep\u00e2nd cu acest an, urm\u00e2nd tendin\u0163ele la nivel european.<\/p>\n
\nPrezent\u0103 pe pia\u0163a din Rom\u00e2nia din 2007 \u015fi parte a companiei Photos Photiades Distributors, PPD Rom\u00e2nia este cel mai mare distribuitor de produse de alcool premium si super-premium de pe pia\u0163a local\u0103 \u015fi partener al produc\u0103torului de b\u0103uturi spirtoase, Diageo, lider mondial pe segmentul de b\u0103uturi premium. Al\u0103turi de Diageo \u015fi de al\u0163i parteneri strategici la nivel local, compania de\u0163ine cel mai mare portofoliu de branduri premium \u015fi super-premium precum Johnnie Walker, J&B, Smirnoff, Baileys, \u015fampania Lanson, precum \u015fi propriul brand de vodk\u0103, Tazovsky Vodka.<\/p>\n
\nPPG este prezent\u0103 \u00een Rom\u00e2nia, Grecia, Cipru, Croa\u0163ia \u015fi Slovenia.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Photos Photiades Distributors Rom\u00e2nia(PPD), cel mai mare distribuitor de b\u0103uturi alcoolice importate premium \u015fi super-premium de pe pia\u0163\u0103, anun\u0163\u0103 venituri de peste 26.1 milioane de euro pentru anul 2012, o cre\u015ftere de 15% fa\u0163\u0103 de anul trecut. Profitabilitatea a r\u0103mas la un nivel comparabil cu 2011, de aproximativ 2 milioane de euro, ceea ce reprezint\u0103 media pie\u0163ei pentru b\u0103uturile alcoolice importate<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8362,7703,7386,246,62,60,7763],"class_list":["post-82011","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bauturi","tag-bauturi-alcoolice","tag-branduri","tag-crestere","tag-parteneri","tag-piata","tag-whisky"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82011"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82011\/revisions"}],"predecessor-version":[{"id":94974,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/82011\/revisions\/94974"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}