{"id":8197,"date":"2007-10-23T19:50:00","date_gmt":"2007-10-23T19:50:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=8197"},"modified":"2026-04-02T10:29:50","modified_gmt":"2026-04-02T10:29:50","slug":"in-the-spotlight-62","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=8197","title":{"rendered":"In the spotlight"},"content":{"rendered":"<p align=\"justify\"><strong>IDEEA<\/strong>: Raiffeisen Bank isi redefineste pozitia pe piata din Romania <br \/>\n<strong>CLIENT<\/strong>: Raiffeisen Bank <br \/>\n<strong>AGENTIA<\/strong>: Saatchi &#038; Saatchi <br \/>\n<strong>CANALE<\/strong>: TV, outdoor, presa scrisa, internet <\/p>\n<p>Saatchi &#038; Saatchi a conceput noua campanie de imagine pentru Raiffeisen Bank, bazata pe ideea ca banca devine &bdquo;partenerul invizibil&ldquo; ce ofera clientilor sai un ajutor de care au nevoie pentru a-si implini visele. Sloganul campaniei este &bdquo;Reusim impreuna!&ldquo;. &bdquo;Esenta brandului Raiffeisen este spiritul de echipa&ldquo;, spune Steven van Groningen, CEO al Raiffeisen Bank. Campania se desfasoara pana la inceputul lunii noiembrie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDEEA: Raiffeisen Bank isi redefineste pozitia pe piata din Romania CLIENT: Raiffeisen Bank AGENTIA: Saatchi &#038; Saatchi CANALE: TV, outdoor, presa scrisa, internet Saatchi &#038; Saatchi a conceput noua campanie de imagine pentru Raiffeisen Bank, bazata pe ideea ca banca devine &bdquo;partenerul invizibil&ldquo; ce ofera clientilor sai un ajutor de care au nevoie pentru a-si [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-8197","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/8197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8197"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/8197\/revisions"}],"predecessor-version":[{"id":29401,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/8197\/revisions\/29401"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}