\nDin iulie 2011, Zegna a semnat un parteneriat cu Est\u00e9e Lauder Companies, ced\u00e2nd companiei dreptul de a produce cosmetice sub brandul italienesc, care face haine \u015fi pentru Gucci, Tom Ford sau Yves Saint Laurent.<\/p>\n
\nMicul atelier fondat la \u00eenceputul secolul al XX-lea ajungea \u00een 1930 la peste 1.000 de angaja\u0163i \u015fi a avut parte de o reputa\u0163ie bun\u0103 \u00een pia\u0163\u0103 gra\u0163ie costumelor b\u0103rb\u0103te\u015fti din l\u00e2n\u0103 pe care le fabrica. A trecut oceanul \u00een 1938, c\u00e2nd italianul a \u00eenceput s\u0103 exporte haine la New York, \u00eens\u0103 r\u0103zboiul a f\u0103cut ca rela\u0163iile comerciale s\u0103 \u00eent\u00e2mpine dificult\u0103\u0163i.<\/p>\n
\nErmenegildo \u015fi-a implicat de la \u00eenceput fiii \u00een companie, iar Aldo \u015fi Angelo aveau s\u0103 preia fr\u00e2iele companiei \u00een 1966, dup\u0103 moartea tat\u0103lui lor. Doi ani mai t\u00e2rziu au decis s\u0103 lanseze o nou\u0103 linie de costume produse \u00een serie \u00een fabrica de la Novara. Au pornit prouc\u0163ia altor dou\u0103 fabrici \u00een Spania \u015fi Elve\u0163ia \u00een 1973, iar la sf\u00e2r\u015fitul anilor \u201890 familia Zegna ajungea la un total de opt unit\u0103\u0163i de produc\u0163ie \u00een Italia, dou\u0103 \u00een Spania, trei \u00een Elve\u0163ia \u015fi c\u00e2te una \u00een Turcia \u015fi Mexic.<\/p>\n
\nDe\u015fi multe din costumele Zegna sunt ast\u0103zi produse \u00een aceste fabrici, cele premium se realizeaz\u0103 \u00eenc\u0103 la comand\u0103.Primul butic Zegna a fost deschis la Paris \u00een 1980, urmat de cel de la Milano cinci ani mai t\u00e2rziu.<\/p>\n
\nCele mai cunoscute la nivel mondial se afl\u0103 \u00een Statele Unite ale Americii, Europa, Japonia \u015fi China, v\u00e2rfurile de lance fiind magazinele din Atlanta, New York, Beverly Hills, Las Vegas, Londra, Tokio, S\u00e3o Paulo, Hong Kong, Beijing, Shanghai, New Delhi, Mumbai, Kuala Lumpur, Santiago de Chile, Bangkok, Sydney.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Povestea brandului Ermenegildo Zegna \u00eencepe \u00een 1910 la poalele Alpilor, iar familia italianului care a fondat afacerea la Trivero conduce \u015fi ast\u0103zi businessul specializat \u00een haine pentru b\u0103rba\u0163i. A patra genera\u0163ie Zegna a decis s\u0103 urmeze dorin\u0163a fondatorului de a nu renun\u0163a la proiectul s\u0103u \u015fi a crescut imperiul la 560 de magazine \u00een \u00eentreaga lume, din care peste 300 se afl\u0103 \u00een proprietatea urma\u015filor. Iar cifrele arat\u0103 c\u0103 decizia este inspirat\u0103: italienii v\u00e2nd haine pe mapamond de peste un miliard de euro pe an. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[81,12946,7179,235,4172,246,9108,4669,20197,22153,8199,274,7145,18394,387],"class_list":["post-81893","post","type-post","status-publish","format-standard","hentry","category-special","tag-afaceri","tag-barbati","tag-brand","tag-business","tag-cifre","tag-crestere","tag-decizie","tag-familie","tag-fondator","tag-generatie","tag-haine","tag-incepere","tag-italian","tag-italieni","tag-magazine"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81893"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81893\/revisions"}],"predecessor-version":[{"id":94854,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81893\/revisions\/94854"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}