\nTrei mari produc\u0103tori de bere, Ursus, Bergenbier \u015fi URBB s-au gr\u0103bit s\u0103 prind\u0103 1 mai \u015fi Pa\u015ftele cu noi produse. Astfel Ursus Breweries a lansat Ursus Cooler (bere \u00een propor\u0163ie de 40% \u015fi limonad\u0103 \u00een propor\u0163ie de 60%).<\/p>\n
\n\u201cNe a\u015ftept\u0103m ca segmentul mixurilor de bere s\u0103 continue pe un trend ascendent, iar noul produs URSUS Cooler, \u00een ambele variante – cu \u015fi f\u0103r\u0103 alcool – s\u0103 aib\u0103 o contribu\u0163ie important\u0103 \u00een evolu\u0163ia pie\u0163ei\u201d, a spus Mihai B\u00e2rsan, vice pre\u015fedintele de marketing al Ursus Breweries. De asemenea, Bergenbier, produc\u0103or de\u0163inut de grupul canadian Molson Coors, a lansat Bergenbier Fresh Grapefruit, un mix de bere cu suc de grapefruit. \u201cBergenbier Fresh Grapefruit este pariul nostru cu vara, un mix de bere cu suc de grapefruit\u201d, a spus Mihai Bonca, director de marketing Bergenbier S. A. Bergenbier de\u0163ine o singur\u0103 fabric\u0103 la Ploie\u015fti \u015fi are 600 de angaja\u0163i. \u00cen portofoliu are m\u0103rci precum Bergenbier – cu sortimentele Bere blond\u0103, Bere blond\u0103 f\u0103r\u0103 Alcool, Fresh Lemon si Fresh Grapefruit – \u015fi Noroc precum \u015fi m\u0103rcile interna\u0163ionale produse local: Staropramen, Stella Artois, Beck\u2019s, L\u00f6wenbr\u00e4u. Compania import\u0103 specialit\u0103\u0163ile belgiene Leffe \u015fi Hoegaarden. Cel mai recent anun\u0163 a venit de la URBB (United Rom\u00e2nia Breweries Bereprod) care a lansat berea Skol folosind \u00een re\u0163eta de fabrica\u0163ie 100% mal\u0163, hamei, ap\u0103 \u015fi drojdie, renun\u0163\u00e2ndu-se la alte ingrediente. Berea Skol cu 100% mal\u0163 este filtrat\u0103 la temperaturi controlate sub zero grade. Campania \u201e100% mal\u0163\u201d a inclus \u015fi o schimbare la nivelul ambalajului (pentru sticlele de 0,5L, cele de plastic de 1L, 2L PET, precum \u015fi dozele \u015fi ambalajele secundare).<\/p>\n