{"id":81593,"date":"2013-04-29T17:58:00","date_gmt":"2013-04-29T17:58:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=81593"},"modified":"2026-04-03T12:10:06","modified_gmt":"2026-04-03T12:10:06","slug":"skol-schimba-ambalajul-berii-si-renunta-la-ingredientele-care-nu-fac-parte-din-reteta-traditionala","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=81593","title":{"rendered":"Skol schimb\u0103 ambalajul berii \u015fi renun\u0163\u0103 la ingredientele care nu fac parte din re\u0163eta tradi\u0163ional\u0103"},"content":{"rendered":"<p>\n\u201dSkol \u00een 2013 iese \u00een eviden\u0163\u0103 \u00een segmentul s\u0103u de pia\u0163\u0103 prin avantajele competitive \u015fi inova\u0163iile aduse at\u00e2t \u00een re\u0163eta, c\u00e2t \u015fi \u00een imaginea m\u0103rcii. Aceste nout\u0103\u0163i, dezvoltate original de echipa de crea\u0163ie, nu fac dec\u00e2t s\u0103 ofere consumatorilor beneficii suplimentare precum un produs autentic, o bere cu 100% mal\u0163, filtrat\u0103 la temperaturi sub zero grade, care sunt o garan\u0163ie a calit\u0103\u0163ii \u015fi gustului\u201d, a declarat Roccos Cosmatos, vicepre\u015fedintele de marketing URBB.<\/p>\n<p>\nCampania \u201e100% mal\u0163\u201d a inclus \u015fi o schimbare la nivelul ambalajului, iubitorii m\u0103rcii Skol put\u00e2ndu-se bucura de nou\u0103 \u00eenf\u0103\u0163i\u015fare a sticlelor de 0,5L \u015fi a celor de plastic &#8211;&nbsp; 1L, 2L PET, precum \u015fi a dozelor \u015fi ambalajelor secundare precum six-pack-ul de doz\u0103. Noul ambalaj poart\u0103 semn\u0103tura unui design menit s\u0103 aduc\u0103 mai mult\u0103 personalitate prin tipul logo-ului \u015fi prin identificatorii puternici ai m\u0103rcii, sus\u0163in oficialii companiei.&nbsp; Pentru noul Skol, s-a renun\u0163at total la folosirea oric\u0103ror alte ingrediente care nu fac parte din re\u0163eta autentic\u0103 \u015fi tradi\u0163ional\u0103 de fabricare a berii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania United Romanian Breweries Bereprod (URBB) a decis s\u0103 demareze o campanie na\u0163ional\u0103 de imagine a brandului Skol, miz\u00e2nd pe re\u0163eta de fabrica\u0163ie 100% mal\u0163 al\u0103turi de restul ingredientelor naturale specifice berii \u015fi respect\u00e2nd re\u0163eta original\u0103 de bere. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,7555,22923,33708,10774],"class_list":["post-81593","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-campanie","tag-retete","tag-skol","tag-urbb"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81593"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81593\/revisions"}],"predecessor-version":[{"id":94597,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81593\/revisions\/94597"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}