\nL\u00f6b Strau\u00df – \u00eenainte s\u0103 \u00ee\u015fi schimbe numele – s-a n\u0103scut \u00een landul german Bavaria, \u00eentr-o familie de evrei. La 18 ani a plecat \u00eempreun\u0103 cu mama lui \u015fi cele dou\u0103 surori \u00een America, unde s-a al\u0103turat fra\u0163ilor Jona \u015fi Louis, care \u00eencepuser\u0103 o afacere cu textile \u00een New York City. Numit\u0103 J. Strauss Brother & Co., afacerea a fost extins\u0103 de familie \u00een San Francisco, ora\u015f de trecere pentru c\u0103ut\u0103torii de aur din acea perioad\u0103. Levi a fost ales ca reprezentant al familiei \u00een acea zon\u0103 prin \u201eLevi Strauss & Co.\u201e.<\/p>\n
\nConceperea blugilor nu ar fi fost posibil\u0103 f\u0103r\u0103 letonianul Jacob Youphes care \u015fi-a schimbat \u015fi el numele \u00een Davis dup\u0103 ce a imigrat \u00een SUA. La \u00eenceputul anului 1870, Davis era croitor \u00een Reno, Nevada. Un client l-a inspirat pe Davis s\u0103 aplice nituri \u00een buzunare \u015fi \u00een zonele sensibile pentru a preveni ruperea rapid\u0103 a pantalonilor.<\/p>\n
\nStrauss era comerciant \u00een San Franscisco \u015fi Davis ob\u0163inea materialul pentru hainele croite de la el. La \u00eenceput folosea p\u00e2nz\u0103, denimul era utilizat doar la salopete, dar p\u00e2n\u0103 \u00een 1911 a luat locul tuturor pantalonilor. Cum s-a implicat Strauss \u00een afacere? Ideea lui Davis avea nevoie de finan\u0163are, iar Strauss avea bani. Era \u015fi o persoan\u0103 de \u00eencredere pentru Davis. Dup\u0103 ce a fost contactat de croitor, i-a oferit resursele pentru patentarea inven\u0163iei.<\/p>\n
\nCei doi au patentat o idee simpl\u0103 \u015fi popular\u0103: nituirea pantalonilor de lucru \u00een anumite zone pentru cei care lucrau \u00een minele de aur \u015fi aveau nevoie de pantaloni rezisten\u0163i. Aceast\u0103 inova\u0163ie a condus la inventarea blugilor, care au devenit cele mai populare obiecte de \u00eembr\u0103c\u0103minte din istorie. Cei doi au intrat \u00een afacere \u00eempreun\u0103 \u015fi nu le-a luat prea mult timp p\u00e2n\u0103 ca afacerea s\u0103 dep\u0103\u015feasc\u0103 magazinul de textile al lui Strauss, o emblem\u0103 \u00een San Franscico \u00een anul 1850.<\/p>\n
\nLevi Strauss nu s-a c\u0103s\u0103torit \u015fi a l\u0103sat afacerea celor patru nepo\u0163i, Jacob, Sigmund, Louis \u015fi Abraham Stern, fiii surorii lui. Averea lui a fost estimat\u0103 la circa \u015fase milioane de dolari, potrivit Los Angeles Times. A durat mai pu\u0163in de un secol pentru ca salopetele \u015fi pantalonii blugi s\u0103 devin\u0103 un simbol al confortului \u015fi libert\u0103\u0163ii din toat\u0103 lumea.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00centr-una dintre paginile revistei g\u0103sim un antreprenor care fabric\u0103 blugi autohtoni. Ne-a trimis cu g\u00e2ndul imediat la cel care a ajutat la r\u0103sp\u00e2ndirea acestui material global: Levi Strauss, fondatorul primei companii produc\u0103toare de blugi Levi Strauss & Co., \u00een 1853.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[81,13243,255,13101,201,280,20197,7341,33643,8503,23044],"class_list":["post-81430","post","type-post","status-publish","format-standard","hentry","category-special","tag-afaceri","tag-ajutor","tag-antreprenori","tag-blugi","tag-companii","tag-fabrica","tag-fondator","tag-gandul","tag-material","tag-revista","tag-roni-levi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81430"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81430\/revisions"}],"predecessor-version":[{"id":94438,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81430\/revisions\/94438"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}