\nAproximativ 70% din cifra de afaceri a companiei este generat\u0103 de programele de fidelizare bazate pe card \u015fi de servicii auxiliare precum dezvoltarea de solu\u0163ii software, management de proiect, servicii sms\/e-mailing sau call center. Cre\u015fterea de 12% a profitului net este explicat\u0103 at\u00e2t prin extinderea portofoliului de servicii oferite, c\u00e2t \u015fi prin optimiz\u0103rile de costuri opera\u0163ionale, proces demarat \u00een companie \u00eenc\u0103 din 2008. Pentru 2013, Supercard planific\u0103 o cre\u015ftere a profitului cu 20% prin implementarea de solu\u0163ii complexe \u00een cadrul programelor de fidelizare dezvoltate \u015fi prin \u00eent\u0103rirea parteneriatelor strategice cu furnizorii externi care ofer\u0103 flexibilitate \u015fi pre\u0163uri atractive.<\/p>\n
\n\u00cen 2012, Supercard Solutions & Services a produs peste 5.000.000 de carduri de fidelitate, din care peste 25% au fost pentru retailerii de produse alimentare \u015fi de larg consum, 20% pentru retailerii de \u00eenc\u0103l\u0163\u0103minte, iar restul pentru lan\u0163uri de farmacii, produc\u0103tori, retaileri de alte produse. Num\u0103rul de clien\u0163i a crescut cu 10% \u00een 2012, ajung\u00e2nd astfel ca ponderea clien\u0163ilor noi \u00een portofoliul clien\u0163ilor activi ai Supercard s\u0103 fie de 55%.<\/p>\n
\n\u201cAnul 2012 a fost un an \u00een care am dezvoltat noi servicii \u015fi solu\u0163ii tehnologice pentru clien\u0163ii actuali, unii dintre ace\u015ftia afl\u00e2ndu-se \u00een portofoliul nostru de 7-8 \u015fi chiar de 10 ani. Am lansat cu succes un program de fidelizare pentru lan\u0163ul de magazine Leonardo, pentru care am emis \u00een 6 luni 1.000.000 carduri de fidelizare, oferind totodat\u0103 servicii lunare pentru care am alocat resurse dedicate\u201d, a declarat Mirela Zamfiroiu, director general al Supercard. \u201cCredem c\u0103 pia\u0163a programelor de fidelizare va cre\u015fte \u00een 2013\u201d, a mai declarat Zamfiroiu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Furnizorul rom\u00e2n de programe de fidelitate prin carduri Supercard Solutions & Services a raportat afaceri de 2,5 de milioane de euro \u00een 2012 \u015fi o cre\u015ftere de 12% a profitului net.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,7820,272,246,19083,16978,7541],"class_list":["post-81325","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-carduri","tag-companie","tag-crestere","tag-fidelitate","tag-portofoliu","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81325"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81325\/revisions"}],"predecessor-version":[{"id":94332,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81325\/revisions\/94332"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}