{"id":81259,"date":"2013-04-22T16:20:59","date_gmt":"2013-04-22T16:20:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=81259"},"modified":"2026-04-03T12:02:18","modified_gmt":"2026-04-03T12:02:18","slug":"tohani-intra-pe-piata-de-apa-minerala-cu-brandul-cheile-bicazului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=81259","title":{"rendered":"Tohani intr\u0103 pe pia\u0163a de ap\u0103 mineral\u0103 cu brandul Cheile Bicazului"},"content":{"rendered":"

\nProduc\u0103torul de vin Tohani, de\u0163inut de omul de afaceri Virgil M\u00e2ndru, intr\u0103 pe pia\u0163a de ap\u0103 mineral\u0103 cu brandul Cheile Bicazului, dup\u0103 ce la \u00eenceputul anului a cum\u00adp\u0103rat pachetul majoritar de ac\u0163iuni al firmei Naturalaqua Group, produc\u0103torul acestui brand.<\/p>\n

\n\u201eNiciodat\u0103 nu am predat armele. \u00cen fiecare an am g\u0103sit solu\u0163ii pentru a compensa sc\u0103derea de pe pia\u0163a intern\u0103 a vinului. \u00cen 2010 am deschis fililale din China \u015fi Polonia \u015fi astfel am reu\u015fit s\u0103 compens\u0103m. \u00centre timp, Polonia a c\u0103zut \u015fi ea iar acest lucru s-a v\u0103zut \u00een 2012. Acum am considerat c\u0103 trebuie s\u0103 intr\u0103m pe aceast\u0103 pia\u0163\u0103 de ap\u0103, complementar\u0103 industrie noastre\u201c, a spus Virgil M\u00e2ndru pentru ZF. El nu a dorit s\u0103 precizeze valoarea tranzac\u0163iei.<\/p>\n

\n\u00cembuteliatorul de ap\u0103 a fost cump\u0103rat de la \u015fapte persoane fizice rom\u00e2ne, iar anul trecut a avut o cifr\u0103 de afaceri de un milion de euro. Anul acesta, Virgil M\u00e2ndru spune c\u0103 v\u00e2nz\u0103rile pe acest segment de ap\u0103 vor atinge 2 milioane de euro.<\/p>\n

\nTohani, care \u00een 2012 a avut o cifr\u0103 de afaceri de 9 milioane de euro, a intrat astfel pe pia\u0163a apelor minerale, unul dintre pu\u0163inele segmente din industria alimentar\u0103 \u00een care companiile locale mai pot \u0163ine \u00een fr\u00e2u invazia multina\u0163ionalelor. Pia\u0163a apelor minerale este estimat\u0103 la 300-350 de milioane de euro.<\/p>\n

\n
\nCiti\u0163i articolul integral pe www.zfcorporate.ro<\/span><\/a><\/div>\n

\"\"<\/a><\/div>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Produc\u0103torul de vin Tohani, de\u0163inut de omul de afaceri Virgil M\u00e2ndru, intr\u0103 pe pia\u0163a de ap\u0103 mineral\u0103 cu brandul Cheile Bicazului, dup\u0103 ce la \u00eenceputul anului a cum\u00adp\u0103rat pachetul majoritar de ac\u0163iuni al firmei Naturalaqua Group, produc\u0103torul acestui brand.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10503,33591,19291,5626,33590],"class_list":["post-81259","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-apa-minerala","tag-cheile-bicazului","tag-tohani","tag-vin","tag-virgil-mandru"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81259"}],"version-history":[{"count":2,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81259\/revisions"}],"predecessor-version":[{"id":94307,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81259\/revisions\/94307"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}