{"id":81116,"date":"2013-04-18T16:51:00","date_gmt":"2013-04-18T16:51:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=81116"},"modified":"2026-04-03T11:58:15","modified_gmt":"2026-04-03T11:58:15","slug":"fabrica-ursus-din-cluj-cu-o-istorie-de-135-de-ani-este-demolata-cum-a-ajuns-la-final-povestea-uneia-dintre-cele-mai-vechi-fabrici-de-bere-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=81116","title":{"rendered":"Fabrica Ursus din Cluj cu o istorie de 135 de ani este demolat\u0103. Cum a ajuns la final povestea uneia dintre cele mai vechi fabrici de bere din Rom\u00e2nia"},"content":{"rendered":"<p>\nFosta fabric\u0103 de bere Ursus, unul dintre simbolurile Clujului, cu o istorie de 135 de ani, este transformat\u0103 \u00een aceste zile de c\u0103tre proprietari, compania Ursus Breweries, filiala local\u0103 a produ\u00adc\u0103torului sud-african de bere SAB Miller, \u00eentr-un imens morman de moloz.<\/p>\n<p>\nUrsus, brand care \u00eenainte de criz\u0103 avea v\u00e2nz\u0103ri anuale de 1,4 milioane de hectolitri, adic\u0103 10% din pia\u0163a de bere, majoritatea produc\u0163iei provenind de la fabrica din Cluj, a ajuns s\u0103 fie produs acum la Timi\u015foara, Bra\u015fov \u015fi Buz\u0103u la 500 km de Cluj.<\/p>\n<p>\nRom\u00e2nia are acum numai 20 de fabrici, dup\u0103 ce \u00een 1994 avea 125 de centre de pro\u00adduc\u0163ie. \u00cenchideri au fost at\u00e2t \u00een primii ani dup\u0103 Revolu\u0163ie, dar \u015fi \u00een ultima perioad\u0103. Datele recente arat\u0103 c\u0103 2010 a fost cel mai nefast an, c\u00e2nd liniile de produc\u0163ie s-au oprit la Ha\u0163eg (fabric\u0103 de\u0163inut\u0103 de Heineken), Blaj (fabric\u0103 de\u0163inut\u0103 de Bergenbier) \u015fi la Cluj (fabric\u0103 de\u0163inut\u0103 de Ursus).<\/p>\n<p>\nRom\u00e2nia devine \u00een aceste condi\u0163ii sin\u00adgura \u0163ar\u0103 din regiune \u00een care num\u0103rul fa\u00adbricilor de bere este \u00een sc\u0103dere. Cu toate acestea, produc\u0163ia \u015fi consumul s-au dublat fa\u0163\u0103 de 1999. V\u00e2nz\u0103rile la PET au trecut de 52% din volumul total v\u00e2ndut. 99% din v\u00e2n\u00adz\u0103rile de bere provin din produc\u0163ia in\u00adtern\u0103, exporturile \u015fi importurile fiind nesemni\u00adficative. Totodat\u0103 industria de bere r\u0103m\u00e2ne una foarte competitiv\u0103.<\/p>\n<p>\n<a href=\"http:\/\/zf.ro\" target=\"_blank\">Alte stiri pe zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fosta fabric\u0103 de bere Ursus, unul dintre simbolurile Clujului, cu o istorie de 135 de ani, este transformat\u0103 \u00een aceste zile de c\u0103tre proprietari, compania Ursus Breweries, filiala local\u0103 a produ\u00adc\u0103torului sud-african de bere SAB Miller, \u00eentr-un imens morman de moloz.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,316,280,98,7927],"class_list":["post-81116","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-demolare","tag-fabrica","tag-romania","tag-ursus"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81116"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81116\/revisions"}],"predecessor-version":[{"id":94157,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/81116\/revisions\/94157"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}