{"id":80681,"date":"2013-04-09T10:15:38","date_gmt":"2013-04-09T10:15:38","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=80681"},"modified":"2026-04-03T11:47:24","modified_gmt":"2026-04-03T11:47:24","slug":"analistii-critica-samsung-pentru-ca-a-ajuns-sa-investeasca-mai-mult-in-marketing-decat-in-cercetare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=80681","title":{"rendered":"Anali\u015ftii critic\u0103 Samsung pentru c\u0103 a ajuns s\u0103 investeasc\u0103 mai mult \u00een marketing dec\u00e2t \u00een cercetare"},"content":{"rendered":"<p>\nGrupul sud-coreean Samsung investe\u015fte pentru prima oar\u0103 \u00een ultimii trei ani mai mul\u0163i bani \u00een campaniile de marketing dec\u00e2t \u00een sectorul de cercetare-dezvoltare, ceea ce a determinat c\u00e2\u0163iva anali\u015fti s\u0103 spun\u0103 c\u0103 gigantul IT sacrific\u0103 inova\u0163ia \u00eentr-un moment \u00een care pia\u0163a este supra-aglomerat\u0103 de gadgeturi din ce \u00een ce mai inteligente, potrivit Reuters.<\/p>\n<p>\nGrupul sud-coreean a spus c\u0103 pentru prima dat\u0103 din 2011 nu va raporta venituri record \u00een primul trimestru. Compania a anun\u0163at \u00eens\u0103 c\u0103 va cheltui o sum\u0103 important\u0103 pe campaniile de marketing pentru noile dispozitive mobile pe care le va lansa, inclusiv pentru Galaxy S IV, cu scopul de a determina clien\u0163ii fideli ai iPhone \u015fi iPad s\u0103 migreze c\u0103tre produsele Samsung.<\/p>\n<p>\n\u201eSamsung a \u00eent\u00e2rziat crearea unei noi categorii de produse. Apple a creat o nou\u0103 categorie cu tabletele. A\u015ftept\u0103m s\u0103 vedem genul aceasta de inova\u0163ie \u015fi de la Samsung\u201c, a spus Rachel Lashford, analist la firma de cercetare Canalys, cu sediul \u00een Singapore.<\/p>\n<p>\n<a href=\"http:\/\/zf.ro\" target=\"_blank\">Toate stirile sunt pe zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul sud-coreean Samsung investe\u015fte pentru prima oar\u0103 \u00een ultimii trei ani mai mul\u0163i bani \u00een campaniile de marketing dec\u00e2t \u00een sectorul de cercetare-dezvoltare, ceea ce a determinat c\u00e2\u0163iva anali\u015fti s\u0103 spun\u0103 c\u0103 gigantul IT sacrific\u0103 inova\u0163ia \u00eentr-un moment \u00een care pia\u0163a este supra-aglomerat\u0103 de gadgeturi din ce \u00een ce mai inteligente, potrivit Reuters.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[193,7178,294],"class_list":["post-80681","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-it","tag-marketing","tag-samsung"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80681"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80681\/revisions"}],"predecessor-version":[{"id":93741,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80681\/revisions\/93741"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}