{"id":80655,"date":"2013-04-08T17:12:55","date_gmt":"2013-04-08T17:12:55","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=80655"},"modified":"2026-04-03T11:46:49","modified_gmt":"2026-04-03T11:46:49","slug":"una-din-zece-cafele-consumate-anul-trecut-de-un-roman-a-fost-solubila","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=80655","title":{"rendered":"Una din zece cafele consumate anul trecut de un rom\u00e2n a fost solubil\u0103"},"content":{"rendered":"<p>\nUn rom\u00e2n a consumat \u00een medie anul trecut 35 de c\u0103ni de cafea solubil\u0103, cu 5% mai mult dec\u00e2t anul precedent, \u00een condi\u0163iile \u00een care consumul total de cafea dep\u0103\u015fe\u015fte 300 de c\u0103ni per capita anual, arat\u0103 o analiz\u0103 a ZF pe baza datelor furnizate de Nestl\u00e9 Rom\u00e2nia.<\/p>\n<p>\n\u00cen 2012 consumul de cafea solubil\u0103 a fost de aproximativ 1.319 tone, cifr\u0103 care include v\u00e2nz\u0103rile din retailul modern (supermarketuri, hipermarketuri \u015fi magazine de tip discount) \u015fi tradi\u0163ional, potrivit Nestl\u00e9, care citeaz\u0103 datele companiei de cerce\u00adtare Nielsen.<\/p>\n<p>\n\u00cen timp ce pentru o can\u0103 cu cafea m\u0103cinat\u0103 sunt necesare opt gra\u00adme de cafea, pentru o can\u0103 de cafea solu\u00adbil\u0103 sunt necesare doar dou\u0103 grame.<\/p>\n<p>\n\u201e\u00cen ultimii ani \u00een Rom\u00e2nia segmentul de cafea solubil\u0103 pe care Nescaf\u00e9 activea\u00adz\u0103 s-a aliniat tendin\u00ad\u0163elor de cre\u015ftere de la nivel interna\u0163ional \u015fi estim\u0103m c\u0103 ten\u00addin\u0163a de evolu\u0163ie se va men\u0163ine \u015fi anul acesta\u201c, a declarat pen\u00adtru ZF Andreas Kourou\u00admalis, Busi\u00adness Unit Manager Be\u00adve\u00adrages \u00een cadrul Nestl\u00e9 Ro\u00adm\u00e2nia.<\/p>\n<p>\nPia\u0163a total\u0103 de ca\u00adfea este estimat\u0103 anul trecut la 1,2 mld. lei (270 mil. eu\u00adro), \u00een timp ce seg\u00admen\u00adtul de cafea so\u00adlu\u00adbil\u0103 pur\u0103 este estimat la 180 mil. lei (40 mil. euro), potrivit datelor Nielsen citate de Nestl\u00e9. \u00cen aceste date sunt incluse \u015fi v\u00e2nz\u0103rile din magazinele tip discount, dar f\u0103r\u0103 magazinele Cash&#038;Carry.<\/p>\n<p>\n<a href=\"http:\/\/zf.ro\" target=\"_blank\">Toate stirile sunt pe zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un rom\u00e2n a consumat \u00een medie anul trecut 35 de c\u0103ni de cafea solubil\u0103, cu 5% mai mult dec\u00e2t anul precedent, \u00een condi\u0163iile \u00een care consumul total de cafea dep\u0103\u015fe\u015fte 300 de c\u0103ni per capita anual, arat\u0103 o analiz\u0103 a ZF pe baza datelor furnizate de Nestl\u00e9 Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[307,33342,30653],"class_list":["post-80655","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cafea","tag-cafea-solubila","tag-nestle-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80655"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80655\/revisions"}],"predecessor-version":[{"id":93717,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80655\/revisions\/93717"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}