\nObiectivul Unilever este de a-\u015fi dubla cifra de afaceri odat\u0103 cu reducerea impactului asupra mediului \u015fi, ca urmare, este continuu \u00een c\u0103utarea oportunit\u0103\u0163ilor de cre\u015ftere \u015fi \u00een identificarea modalit\u0103\u0163ilor de consolidare a portofoliului. \u00cen acest moment, brandul Savo include o gam\u0103 de produse de \u00eengrijire a locuin\u0163ei \u015fi dezinfectan\u0163i.<\/p>\n
\nUnilever va cump\u0103ra Savo, Biolit, Diffusil \u015fi alte branduri prin achizi\u0163ia a 100% din ac\u0163iunile subsidiarei Bochemie, HomeBrands. Tranzac\u0163ia nu vizeaz\u0103 activit\u0103\u0163ile Bochemie care au \u00een vedere produse chimicale specifice, care \u00ee\u015fi vor continua activitatea f\u0103r\u0103 schimb\u0103ri. Bochemie va continua s\u0103 produc\u0103 produsele Savo \u00een fabrica de la Bohumin, \u00een baza unui contract de produc\u0163ie.<\/p>\n
\n\u201cAceast\u0103 achizi\u0163ie este valoroas\u0103 pentru noi, av\u00e2nd \u00een vedere c\u0103 brandurile sunt foarte cunoscute \u015fi sunt pozi\u0163ionate bine pe pia\u0163\u0103. Aceste branduri vor beneficia de puterea marketingului si de resursele Unilever\u201d, a declarat Florin Trandafirescu, general manager Unilever Cehia \u015fi Slovacia.<\/p>\n
\n\u201cBochemie se va concentra pe dezvoltarea afacerii cu produse chimicale specifice\u201d, a ad\u0103ugat Miloslav Vodi\u010dk,a CEO Bochemie.<\/p>\n
\nToate brandurile achizi\u0163ionate vor continua s\u0103 fie disponibile \u00een Cehia \u015fi Slovacia, precum \u015fi \u00een Ungaria, Rom\u00e2nia \u015fi pe alte pie\u0163e din Europa Central\u0103 \u015fi de Est.
\nMarca Savo a ap\u0103rut pe pia\u0163a din Cehoslovacia \u00een 1973. Gama con\u0163ine produse pe baz\u0103 de hipoclorit, folosite pentru dezinfectarea general\u0103 a locuin\u0163ei \u015fi cur\u0103\u0163area mucegaiului, precum \u015fi produse f\u0103r\u0103 hipoclorit specializate pentru buc\u0103t\u0103rie, baie \u015fi alte nevoi specifice.<\/p>\n
\nUnilever este unul dintre cei mai mari produc\u0103tori la nivel global de produse alimentare, produse de \u00eengrijire a locuin\u0163ei \u015fi produse de \u00eengrijire personal\u0103, cu v\u00e2nz\u0103ri \u00een peste 190 de \u0163\u0103ri. Produsele companiei se g\u0103sesc \u00een 7 din 10 locuin\u0163e din lume \u015fi sunt utilizate de 2 miliarde de oameni, \u00een fiecare zi. Unilever are 173.000 de angaja\u0163i \u00een toat\u0103 lumea \u015fi a generat v\u00e2nz\u0103ri anuale de 51,3 miliarde euro \u00een 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"
Unilever Cehia \u015fi compania Bochemie au anun\u0163at ast\u0103zi c\u0103 au semnat un acord potrivit c\u0103ruia Unilever va achizi\u0163iona brandul Savo, precum \u015fi alte branduri, de la Bochemie. Tranzac\u0163ia include transferul m\u0103rcilor \u00eenregistrate conexe, a altor propriet\u0103\u0163i intelectuale \u015fi a unui num\u0103r mic de angaja\u0163i. Brandurile achizi\u0163ionate vor fi produse, sub contract, de Bochemie, la fabrica din Bohumin. Achizi\u0163ia trebuie aprobat\u0103 de c\u0103tre autorit\u0103\u0163ile competente. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,457,192,16199,9152,10313,7179,7386,7284,272,9675,280,4899,7541,2403],"class_list":["post-80621","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-acord","tag-angajati","tag-anunt","tag-aprobare","tag-autoritati","tag-brand","tag-branduri","tag-cehia","tag-companie","tag-contract","tag-fabrica","tag-marca","tag-produse","tag-unilever"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80621"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80621\/revisions"}],"predecessor-version":[{"id":93695,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80621\/revisions\/93695"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}