\nDecizia vine ca urmare a rezultatelor pozitive ob\u0163inute \u00een urma campaniei din 2012 \u015fi a m\u0103surilor adoptate de companie anul trecut, care s-au resim\u0163it \u00een cre\u015fterea v\u00e2nz\u0103rilor nete.<\/p>\n
\n\u201cAcest trend de stabilizare se datoreaz\u0103, \u00een principal, m\u0103surilor pe care le-am adoptat \u00een 2012 \u015fi campaniilor de marketing prin care am reu\u015fit s\u0103 ne promov\u0103m ofertele \u00een r\u00e2ndul consumatorilor, cresc\u00e2nd impactul asupra percep\u0163iei brandului. Rom\u00e2nia se num\u0103r\u0103 printre \u0163\u0103rile \u00een care grupul Praktiker a \u00eenregistrat rezultate \u00een cre\u015ftere, iar revenirea este tot mai puternic\u0103 de la un trimestru la altul. Vom continua \u015fi \u00een acest an s\u0103 ne optimiz\u0103m business-ul \u015fi s\u0103 ne \u00eencuraj\u0103m consumatorii s\u0103 aib\u0103 idei curajoase de DIY\u201d, spune Michael Krahn, country manager, Praktiker Rom\u00e2nia.<\/p>\n
\nCa urmare a campaniei \u201d\u00ce\u0163i permi\u0163i chiar \u015fi cu venituri mici\u201d, \u00een perioada iunie-decembrie 2012, magazinele Praktiker au \u00eenregistrat cre\u015fteri at\u00e2t la nivel de trafic, c\u00e2t \u015fi la nivel de v\u00e2nz\u0103ri. De exemplu, pe finalul anului trecut, traficul a crescut cu 4,1% \u00een noiembrie, respectiv cu 1,9% \u00een decembrie, comparativ cu perioadele similare ale anului 2011, \u00een timp ce v\u00e2nz\u0103rile s-au majorat cu 6,4%, respectiv 3,5%.<\/p>\n
\nIntroducerea unui sistem de fidelizare a clien\u0163ilor \u2013 cardul Praktiker, diversificarea ofertei de produse, optimizarea experien\u0163ei de cump\u0103rare \u2013 prin extinderea gamei de servicii post-v\u00e2nzare, crearea primei comunit\u0103\u0163i online de DIY din Rom\u00e2nia \u2013 o alt\u0103 platform\u0103 important\u0103 de fidelizare a clien\u0163ilor, au sus\u0163inut \u00eembun\u0103t\u0103\u0163irea rezultatelor financiare \u015fi cre\u015fterea num\u0103rului de clien\u0163i.<\/p>\n
\nAstfel, Praktiker Rom\u00e2nia \u015fi-a men\u0163inut pozi\u0163ia \u00een pia\u0163\u0103 \u015fi a \u00eenregistrat, la nivelul anului trecut, o sc\u0103dere a v\u00e2nz\u0103rilor nete de doar 1,5%, \u00een moned\u0103 na\u0163ional\u0103, fa\u0163\u0103 de 2011. \u00cen moneda european\u0103, v\u00e2nz\u0103rile nete s-au cifrat la 142,3 mil. euro, cu 6,7% mai pu\u0163in fa\u0163\u0103 de anul anterior.<\/p>\n
\n\u201cRom\u00e2nia continu\u0103 s\u0103 r\u0103m\u00e2n\u0103 o pia\u0163\u0103 strategic\u0103 pentru grupul Praktiker, fiind una dintre cele mai mari pie\u0163e din Europa de Est. \u00cen linie cu strategia companiei, \u00een 2013 vom investi, \u00een principal, \u00een promovare \u015fi comunicare, venind \u00een \u00eent\u00e2mpinarea consumatorilor cu solu\u0163ii avantajoase de do-it-yourself.\u201d, adaug\u0103 Michael Krahn.<\/p>\n
\n\u00cen Rom\u00e2nia, Praktiker are 27 magazine \u00een 23 de ora\u015fe din \u0163ar\u0103. Oferta Praktiker Rom\u00e2nia cuprinde peste 40.000 de produse, incluz\u00e2nd: materiale de construc\u0163ii, decora\u0163iuni pentru interior \u015fi exterior; produse sanitare; mobil\u0103; electronice \u015fi electrocasnice; produse pentru gr\u0103din\u0103rit.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Cu o nou\u0103 direc\u0163ie de comunicare: \u201dIdei mari, bugete mici\u201d, Praktiker Rom\u00e2nia, re\u0163eaua de magazine de do-it-yourself, relanseaz\u0103 campania de repozi\u0163ionare a pre\u0163urilor – \u201d\u00ce\u0163i permi\u0163i chiar \u015fi cu venituri mici\u201d, demarat\u0103 anul trecut. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[74,7555,9647,18061,387,8192,340,10405,7543,98,7212],"class_list":["post-80386","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-buget","tag-campanie","tag-comunicare","tag-demarare","tag-magazine","tag-praktiker","tag-preturi","tag-relansare","tag-retea","tag-romania","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80386"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80386\/revisions"}],"predecessor-version":[{"id":93500,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80386\/revisions\/93500"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}