Aceast\u0103 din urm\u0103 solu\u0163ie a fost adoptat\u0103 de casa Carven pentru recentul s\u0103u spectacol de la Paris, dar nu numai, scrie Financial Times. Un alt produc\u0103tor, Mini, a apelat la Puma pentru colec\u0163ia Mini by Puma de haine, pantofi \u015fi accesorii, iar Porsche a mers p\u00e2n\u0103 \u00eentr-acolo \u00eenc\u00e2t s\u0103-\u015fi lanseze propria colec\u0163ie de toamn\u0103\/iarn\u0103 2013 la S\u0103pt\u0103m\u00e2na Modei de la New York.<\/p>\n
Colec\u0163ia Porsche, lansat\u0103 prin Porsche Design, companie creat\u0103 \u00een 1972, se \u00eencadreaz\u0103 \u00een strategia acesteia de repozi\u0163ionare ca brand de mod\u0103 \u015fi accesorii de lux, care prevede lansarea unei colec\u0163ii de lifestyle, cu articole vestimentare, pantofi \u015fi accesorii pentru b\u0103rba\u0163i \u015fi femei, sub coordonarea creatorului Thomas Steinbrueck, care a colaborat cu casa Elie Saab.<\/p>\n
\u00cen alte cazuri, industria auto apeleaz\u0103 la cei din lumea modei la capitolul consultan\u0163\u0103. Spre exemplu, Chrysler i-a cerut p\u0103rerea lui John Varvatos, creator de mod\u0103 masculin\u0103 din New York, cu privire la designul modelului Chrysler 300C, iar Ford a apelat la Anthony Prozzi, fost la DKNY, care acum se ocup\u0103 de interiorul ma\u015finilor firmei americane. Herm\u00e8s a colaborat cu Bugatti pentru o versiune special\u0103 a modelului Veyron sau cu hotelul Four Seasons George V din Paris, care a solicitat o versiune personalizat\u0103 Rolls-Royce Phantom.<\/p>\n
Mai mult, casa de mod\u0103 Courr\u00e8ges, care a \u00eenceput s\u0103 proiecteze ma\u015fini electrice \u00een anii \u015faizeci, are de g\u00e2nd s\u0103 lanseze \u00een parteneriat cu un produc\u0103tor european o gam\u0103 de modele proiectate de so\u0163ia fondatorului \u015fi \u00eenc\u0103 nelansate.<\/p>\n","protected":false},"excerpt":{"rendered":"
Industria auto se \u00eent\u00e2lne\u015fte cu moda fie prin sponsoriz\u0103ri de evenimente, a\u015fa cum procedeaz\u0103 Mercedes-Benz, ori prin includerea unor ma\u015fini, sau mai precis a unor buc\u0103\u0163i din ele \u00een paradele de prezentare a unor noi colec\u0163ii.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[6577,12014,11267,7312,469,206,5255,6481,7431,8824,7183],"class_list":["post-80222","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-auto","tag-bugatti","tag-chrysler","tag-colectii","tag-consultanta","tag-lifestyle","tag-masini","tag-moda","tag-porsche","tag-puma","tag-tendinte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80222"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80222\/revisions"}],"predecessor-version":[{"id":93335,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80222\/revisions\/93335"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}