{"id":80190,"date":"2013-03-29T14:48:00","date_gmt":"2013-03-29T14:48:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=80190"},"modified":"2026-04-03T11:35:13","modified_gmt":"2026-04-03T11:35:13","slug":"ministrul-maria-grapini-a-lansat-pe-facebook-un-concurs-de-idei-pentru-alegerea-unui-nou-brand-turistic-al-romaniei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=80190","title":{"rendered":"Ministrul Maria Grapini a lansat pe Facebook un concurs de idei pentru alegerea unui nou brand turistic al Rom\u00e2niei"},"content":{"rendered":"<p>\n&#8220;Am postat pe Facebook lansarea unui concurs de idei pentru alegerea brandului turistic al Rom\u00e2niei \u015fi am cerut opinii tocmai pentru a evalua percep\u0163ia fa\u0163\u0103 de brandul sectorial de turism. Clar, p\u0103rerile nu sunt pozitive&#8221;, se arat\u0103 \u00eentr-un r\u0103spuns transmis de Maria Grapini la solicitarea MEDIAFAX.<\/p>\n<p>\nPotrivit acesteia, conform desf\u0103\u015fur\u0103torului de implementare a programului de promovare a brandului, trebuie comandat un studiu de impact al brandului actual.Brandul turistic al Rom\u00e2niei, care con\u0163ine celebra frunz\u0103, a fost lansat \u00een anul 2010, \u015fi doar crearea lui a costat peste 800.000 de euro.<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cele-mai-puternice-femei-din-romania-maria-grapini-pasmatex-10699197\"><span style=\"color:#0000cd;\"><span style=\"font-size: 16px;\"><strong>&nbsp;Cele mai puternice femei din Rom\u00e2nia: Maria Grapini, Pasmatex <\/strong><\/span><\/span><\/a><\/p>\n<p>\n&#8220;Urmeaz\u0103 s\u0103 se lanseze o licita\u0163ie pentru contractarea unei firme care s\u0103 fac\u0103 acest studiu. Consilierii \u015fi exper\u0163ii vor decide dac\u0103 este cazul de rebranduire a sectorului de turism&#8221;, a mai spus ministrul.Grapini a afirmat c\u0103 prioritatea o reprezint\u0103 \u00eens\u0103 implementarea c\u00e2torva m\u0103suri esen\u0163iale pentru turism, care s\u0103 duc\u0103 la cre\u015fterea indicatorilor relevan\u0163i ai sectorului.<\/p>\n<p>\nPrintre acestea se num\u0103r\u0103 modificarea sau promovarea unor legi.&#8221;Alte m\u0103suri sunt de ordin economic, cum ar fi proiectele \u00een infrastructur\u0103, iar \u00een aceast\u0103 direc\u0163ie lucr\u0103m \u00eempreun\u0103 cu Ministerul Dezvolt\u0103rii Regionale la stabilirea priorit\u0103\u0163ilor. Evident c\u0103 avem \u015fi m\u0103suri de promovare prin evenimente, publicitate \u015fi t\u00e2rguri interna\u0163ionale. Eu cred c\u0103 dezvoltarea turismului balnear, cultural \u015fi a eco-turismului pot aduce Rom\u00e2niei un plus la bugetul na\u0163ional&#8221;, a mai spus ea.<\/p>\n<p>\n\u00cen perioada 2010-2012, pentru crearea \u015fi promovarea brandului turistic al Rom\u00e2niei s-au cheltuit peste 56 de milioane de lei (13 milioane de euro), bani provenind din fonduri europene.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ministrul delegat pentru IMM, Turism \u015fi Mediu de Afaceri, Maria Grapini, a lansat la jum\u0103tatea lunii martie pe pagina personal\u0103 de Facebook un concurs de idei pentru alegerea unui nou brand turistic al Rom\u00e2niei \u015fi a cerut opinii despre actualul brand care, spune ea, nu sunt pozitive.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16061,7179,6772,8986,7320,9018,47,7345,31102,32792,7104,33136,80,244],"class_list":["post-80190","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alegere","tag-brand","tag-concurs","tag-evaluare","tag-facebook","tag-imm","tag-lansare","tag-mediafax","tag-mediul-de-afaceri","tag-ministru-delegat","tag-opinii","tag-pareri","tag-refuz","tag-turism"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80190"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80190\/revisions"}],"predecessor-version":[{"id":93304,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80190\/revisions\/93304"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}