{"id":80181,"date":"2013-03-29T13:18:00","date_gmt":"2013-03-29T13:18:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=80181"},"modified":"2026-04-03T11:35:08","modified_gmt":"2026-04-03T11:35:08","slug":"cele-mai-puternice-femei-din-romania-beatrice-danis-brandtailors","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=80181","title":{"rendered":"Cele mai puternice femei din Rom\u00e2nia: Beatrice Dani\u015f, Brandtailors"},"content":{"rendered":"<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/media-marketing\/cele-mai-puternice-femei-din-romania-10645097\"><strong><span style=\"font-size: 1.5em;\">CELE MAI PUTERNICE FEMEI DIN ROM\u00c2NIA &#8211; EXCLUSIV<\/span><\/strong><\/a><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\nA trecut de la advertising la branding \u015fi a schimbat \u015fi statutul de angajat cu cel de angajator, fond\u00e2nd, \u00eempreun\u0103 cu Janos Kurko, agen\u0163ia de branding BrandTailors. A intrat pe aceast\u0103 pia\u0163\u0103 \u00eentr-un moment \u00een care era loc din plin pentru dezvoltare \u015fi a profitat de fiecare moment, a\u015fa \u00eenc\u00e2t \u00een ultimii opt ani a contribuit la crearea sau recrearea a circa 80 de branduri. Unul dintre cele mai importante proiecte ale echipei conduse de Beatrice Dani\u015f a fost rebrandingul m\u0103rcii Zuzu, pentru care Raul Ciurtin, proprietarul Albalact, a investit aproximativ o jum\u0103tate de milion de euro.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\nBusiness Magazin: Este mai u\u015for sau mai greu s\u0103 te impui ca lider, fiind femeie?<br \/>\n\u00cen accep\u0163iunea mea, subiectul &#8220;femeie versus b\u0103rbat \u00een mediul de afaceri rom\u00e2nesc&#8221; este un topic anacronic. Prin urmare, fie c\u0103 e\u015fti b\u0103rbat sau femeie, \u00ee\u0163i va fi la fel de greu s\u0103 devii un lider \u00een orice industrie. Evident, aici excludem excep\u0163iile de tipul &#8220;servicii de \u00eengrijire a copilului la domiciliu&#8221;, categorie \u00een care-mi imaginez c\u0103 unui b\u0103rbat i-ar fi mult mai greu s\u0103 devin\u0103 un lider, chiar dac\u0103-\u015fi asum\u0103 fie doar pozi\u0163ia de antreprenor, nemaivorbind de situa\u0163ia \u00een care s-ar erija \u00een &#8220;specialist&#8221;.<\/p>\n<p>\nBusiness Magazin: Cum v-a\u0163I caracteriza stilul de conducere \u015fi\/sau de creare a unei afaceri?<br \/>\n\u00cen ani de zile am auzit de la oamenii din echipa mea c\u0103 sunt perfec\u0163ionist\u0103, obsedat\u0103 de control, intransigent\u0103, competitiv\u0103 etc. \u015fi tocmai de aceea \u00eencerc \u00een fiecare zi s\u0103 minimizez efectele negative pe care l-ar putea avea un astfel de comportament. Pe de alt\u0103 parte, tot ei spun c\u0103 sunt charismatic\u0103, jovial\u0103, prietenoas\u0103, empatic\u0103 \u015fi fac tot ce-mi st\u0103 \u00een putere s\u0103-i tratez c\u00e2t mai mult cu latura asta a mea. Mi-e imposibil s\u0103 m\u0103 definesc ca manager c\u00e2nd eu m\u0103 redefinesc ca om. Acum, dup\u0103 mul\u0163i ani petrecu\u0163i prin tot felul de procedee de cunoa\u015ftere a sinelui, mi-e destul de clar ce sunt \u015fi ce nu sunt \u015fi, mai mult, sunt \u00eemp\u0103cat\u0103 cu toate astea.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<a href=\"http:\/\/www.facebook.com\/media\/set\/?set=a.570595142952135.1073741825.116314648380189&#038;type=3\" target=\"_blank\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10699183\/3\/banda-3.jpg?height=30&#038;width=605\" style=\"width: 605px; height: 30px;\" \/><\/a><\/p>\n<hr \/>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cea-mai-bogata-femeie-din-romania-10683731\"><span style=\"color:#000080;\"><span style=\"font-size: 16px;\"><strong>Cea mai bogat\u0103 femeie din Rom\u00e2nia<\/strong><\/span><\/span><\/a><\/p>\n<p>\n<strong><span style=\"font-size:14px;\"><a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cele-mai-puternice-femei-din-romania-dorothy-constantin-high-fashion-concept-victoria-46-day-night-petit-s-the-code-10666957\">Cele mai puternice femei din Rom\u00e2nia: Dorothy Constantin, High Fashion Concept (Victoria 46, Day &#038; Night, Petit&#8217;s, The Code)<\/a><\/span><\/strong><\/p>\n<p>\n<strong><span style=\"font-size:14px;\"><a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cele-mai-puternice-femei-din-romania-ioana-lemnaru-mercedes-benz-romania-10674120\">Cele mai puternice femei din Rom\u00e2nia: Ioana Lemnaru, Mercedes-Benz Rom\u00e2nia<\/a><\/span><\/strong><\/p>\n<p>\n<strong><span style=\"font-size:14px;\"><a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cele-mai-puternice-femei-din-romania-camelia-sucu-class-living-10674073\">Cele mai puternice femei din Rom\u00e2nia: Camelia \u015eucu, Class Living<\/a><\/span><\/strong><\/p>\n<p>\n<strong><span style=\"font-size:14px;\"><a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cele-mai-puternice-femei-din-romania-irina-schrotter-casa-de-moda-irina-schrotter-10674049\">Cele mai puternice femei din Rom\u00e2nia: Irina Schrotter, Casa de mod\u0103 Irina Schrotter<\/a><\/span><\/strong><\/p>\n<p>\n<strong><span style=\"font-size:14px;\"><a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cele-mai-puternice-femei-din-romania-cristina-batlan-musette-10673899\">Cele mai puternice femei din Rom\u00e2nia: Cristina B\u00e2tlan, Musette<\/a><\/span><\/strong><\/p>\n<hr \/>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/200-cele-mai-puternice-femei-din-business-anuar-10633226\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"658\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10699183\/1\/catalogfemeibm.jpg?width=490&#038;height=658\" width=\"490\" \/><\/a><\/p>\n<p>\nBusiness Magazin lanseaza cea <strong>de-a doua edi\u0163ie<\/strong> a catalogului dedicat celor mai puternice femei din mediul de afaceri romanesc. De aceast\u0103 data, <strong>200 cele mai puternice femei din business<\/strong> cuprinde 200 de nume reprezentative, din pozitii-cheie de conducere, precum CEO, CCO, directori generali, economici, antreprenori, consultanti sau Country Manageri. Au reusit sa castige, in timp, admiratia si recunoasterea propriei valori pentru ca apoi sa preia pozitii importante de conducere. Femeile de afaceri din Romania valideaza propriul succes prin cifre de afaceri ce le pozitioneaza pe primele locuri in topuri.<\/p>\n<p>\nDe la an la an, numarul lor este tot mai mare, iar notorietatea si aprecierea de care se bucura nu sunt altceva decat recunoasterea valorii la purtator, un simbol pe care Business Magazin il sustine si il sprijina permanent.<\/p>\n<p>\nPentru ca au demonstrat perseverenta, profesionalism, curaj si maxima implicare, femeile antreprenor au reusit consolidarea unei cariere bazata pe dinamism, actiune si permanenta dedicare. C\u00e2teva dintre numele pe care cititorii Business Magazin le pot reg\u0103si \u00een paginile catalogului sunt: Irina Schrotter, Camelia Sucu, Aneta Bogdan, Carmen Adamescu, Maria Grapini, Rucsandra Hurezeanu, Violeta Ciurel, Amalia Nastase, Cristina Batlan , Irina Socol, Monica Iavorschi, Adina Pascu, Andreea Mihai, Georgeta Serban, dar \u015fi multe altele.<\/p>\n<p>\n<b>Catalogul este disponibil de pe data de 11 martie \u00een re\u0163elele de distibu\u0163ie a presei Inmedio \u015fi Relay la pre\u0163ul de 35 lei.<\/b><\/p>\n<p>\nPentru a vedea unde sunt toate loca\u0163iile Inmedio \u015fi Relay <a href=\"http:\/\/www.lsromania.ro\/retail\/harta.html\" target=\"_blank\">click aici<\/a><\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/200-cele-mai-puternice-femei-din-business-anuar-10633226\">Comand\u0103 online catalogul AICI.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au trecut nou\u0103 ani de c\u00e2nd Beatrice Dani\u015f a decis ca, dup\u0103 10 ani petrecu\u0163i \u00een advertisingul tradi\u0163ional, lucr\u00e2nd pentru agen\u0163ii precum JWThompson, Grafitti\/BBDO, Tempo \u015fi McCann Erickson, s\u0103 \u00eenfrunte o dubl\u0103 provocare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[32787,21374,18910,200],"class_list":["post-80181","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-200-cele-mai-puternice-femei-din-business","tag-beatrice-danis","tag-brandtailors","tag-femei"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80181"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80181\/revisions"}],"predecessor-version":[{"id":93295,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80181\/revisions\/93295"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}