{"id":80044,"date":"2013-03-27T11:20:48","date_gmt":"2013-03-27T11:20:48","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=80044"},"modified":"2026-04-03T11:31:58","modified_gmt":"2026-04-03T11:31:58","slug":"brat-audienta-printului-a-scazut-cu-circa-25-bugetele-de-publicitate-au-scazut-cu-80-85-din-2008","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=80044","title":{"rendered":"BRAT: Audien\u0163a printului a sc\u0103zut cu circa 25%. Bugetele de publicitate au sc\u0103zut cu 80-85%, din 2008"},"content":{"rendered":"

\n Arina Ureche, directorul general al BRAT, a declarat \u00een cadrul evenimentului c\u0103 Ziua Cercet\u0103rii Media va fi o conferin\u0163\u0103 anual\u0103. “Am \u00eenceput cu printul pentru c\u0103 printul are cea mai mare nevoie de o discu\u0163ie, dar aceast\u0103 conferin\u0163\u0103 va continua anul viitor”, a spus Arina Ureche, preciz\u00e2nd c\u0103, anul acesta, BRAT \u00eempline\u015fte 15 ani de la \u00eenfiin\u0163are, \u00een timp ce Studiul Na\u0163ional de Audien\u0163\u0103 (SNA FOCUS) \u00eempline\u015fte 12 ani de la lansare. “Suntem m\u00e2ndri c\u0103 am reu\u015fit at\u00e2\u0163ia ani s\u0103 st\u0103m \u00een zona de cercetare media”, a spus Ureche.<\/p>\n

\n\u00cen acest context, Silviu Ispas, pre\u015fedintele BRAT, a spus c\u0103 organizatorii Zilei Cercet\u0103rii Media au sim\u0163it nevoia s\u0103 l\u0103mureasc\u0103 “ce face cercetarea media pentru pia\u0163\u0103, pentru clien\u0163i \u015fi pentru furnizori”. El a mai spus c\u0103, la nivel global, printul se afl\u0103 \u00eentr-o situa\u0163ie delicat\u0103, iar \u00een Rom\u00e2nia publica\u0163iile tip\u0103rite se afl\u0103 \u00eentr-o situa\u0163ie foarte complicat\u0103.<\/p>\n

\nCititi mai multe pe<\/a> www.mediafax.ro<\/p>\n","protected":false},"excerpt":{"rendered":"

Audien\u0163a printului a sc\u0103zut cu circa 25% \u00een ultimii cinci ani, \u00een timp ce bugetele alocate pentru publicitatea \u00een print au sc\u0103zut cu p\u00e2n\u0103 la 80-85% (inclusiv discounturile), a declarat Silviu Ispas, pre\u015fedintele BRAT, la conferin\u0163a Ziua Cercet\u0103rii Media, organizat\u0103 mar\u0163i la Bucure\u015fti.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[23957,7461,33109,306,74,8866,9651,9782,533,547,6763,8327,19707],"class_list":["post-80044","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alocare","tag-audienta","tag-brat","tag-bucuresti","tag-buget","tag-cercetare","tag-conferinta","tag-declaratii","tag-mediere","tag-presedinte","tag-publicitate","tag-scadere","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80044"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80044\/revisions"}],"predecessor-version":[{"id":93196,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/80044\/revisions\/93196"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}