{"id":7990,"date":"2007-10-02T21:13:00","date_gmt":"2007-10-02T21:13:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7990"},"modified":"2026-04-02T10:20:35","modified_gmt":"2026-04-02T10:20:35","slug":"cei-care-dau-tonul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7990","title":{"rendered":"Cei care dau tonul"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\">China intra azi intr-o etapa delicata a problemei energiei si a climei \u0096 etapa pe care imi place sa o numesc \u0084Campania Wal-Mart de protectie a mediului\u0093. <\/SPAN><SPAN lang=IT style=\"mso-ansi-language: IT\">As vrea ca acelasi lucru sa poata fi spus si despre America si presedintele Bush.<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">Campania Wal-Mart de protectie a mediului\u0093 a inceput cu adoptarea de catre conducerea companiei a unei strategii de rebranding \u0084verde\u0093, ca o masura de marketing si relatii publice pur defensiva. Ulterior s-a intamplat un accident \u0096 un angajat din departamentul de livrari a luat strategia in serios si a conceput o noua metoda de ambalare a produselor, economisind astfel 100.000 de dolari. Inovatia a atras atentia CEO al Wal-Mart, care s-a dus la coordonatorul de relatii publice si i-a zis: \u0084Nu-i asa ca e interesant? Adu-mi un expert in sustenabilitate. <o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">&#8230;<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><EM>Thomas Friedman este comentator la The New York Times si detinator a trei premii Pulitzer. <SPAN lang=IT style=\"mso-ansi-language: IT\">Urmatorul sau articol va aparea in numarul din 17 octombrie al BUSINESS Magazin <o:p><\/o:p><\/SPAN><\/EM><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p><EM>&nbsp;<\/EM><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><EM>  <HR>  Traducerea si adaptarea de Catalin <SPAN style=\"TEXT-TRANSFORM: uppercase\">Stefancu<\/SPAN><\/EM><\/SPAN>  <P><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><SPAN style=\"TEXT-TRANSFORM: uppercase\"><\/SPAN><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><SPAN style=\"TEXT-TRANSFORM: uppercase\"><STRONG>CITITI CONTINUAREA ARTICOLULUI IN EDITIA TIPARITA A REVISTEI<\/STRONG><\/SPAN><\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>China intra azi intr-o etapa delicata a problemei energiei si a climei \u0096 etapa pe care imi place sa o numesc \u0084Campania Wal-Mart de protectie a mediului\u0093. As vrea ca acelasi lucru sa poata fi spus si despre America si presedintele Bush.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[7116],"class_list":["post-7990","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-cei-care-dau-tonul"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7990"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7990\/revisions"}],"predecessor-version":[{"id":29219,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7990\/revisions\/29219"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}