\n\u201dPrin noua campanie pe care o lans\u0103m \u00een aceast\u0103 prim\u0103var\u0103 vrem s\u0103 \u00eent\u0103rim ideea potrivit c\u0103reia Hornbach este partenerul ideal pentru proiecte de amenajare \u015fi s\u0103 le ar\u0103t\u0103m tuturor c\u0103 ei \u00eensi\u015fi pot fi ni\u015fte creatori\u201d, a declarat Mugurel – Horia Rusu, directorul general al Hornbach Rom\u00e2nia.<\/p>\n
\nPovestea spotului TV are la baz\u0103 experien\u0163a pe care o tr\u0103ie\u015fte personajul principal al clipului. Acesta realizeaz\u0103 unul dintre cele mai frumoase proiecte de \u201camenajare\u201d \u2013 o planet\u0103. Construie\u015fte dealuri, v\u0103i, lacuri \u015fi r\u00e2uri pe care le umple cu ap\u0103, d\u00e2nd astfel via\u0163\u0103 crea\u0163iei sale. Cu m\u00e2ndrie \u015fi bucurie, personajul din spotul Hornbach \u00ee\u015fi admir\u0103 munca \u015fi, \u00een final, \u00ee\u015fi \u00eendeamn\u0103 semenii la ac\u0163iuni similare.
\nMesajul transmis de el – \u201cE r\u00e2ndul t\u0103u!\u201d – este menit s\u0103 ofere \u00eencredere oamenilor \u00een propriile for\u0163e.<\/p>\n
\nPe pia\u0163a din Rom\u00e2nia, noua campanie a debutat la \u00eenceputul lunii martie \u015fi se va desf\u0103\u015fura p\u00e2n\u0103 la finalul lunii iunie. Aceasta se va desf\u0103\u015fura pe outdoor, posturi de televiziune na\u0163ionale, dar \u015fi pe bannerele din fa\u0163a magazinelor. Noua campanie este una interna\u0163ional\u0103 \u015fi va fi implementat\u0103 \u00een toate \u0163\u0103rile unde activeaz\u0103 Hornbach: Germania, Austria, Olanda, Luxemburg, Elve\u0163ia, Cehia, Slovacia \u015fi Suedia.
\nDe asemenea, imagini specifice campaniei se vor reg\u0103si \u015fi \u00een prospectul din luna aprilie, dar \u015fi pe site-ul Hornbach.<\/p>\n
\nCampania se adreseaz\u0103 consumatorilor de sex masculin, cu v\u00e2rsta cuprins\u0103 \u00eentre 30 \u015fi 54 de ani, \u00eens\u0103 nu las\u0103 deoparte nici persoanele de sex feminin, care sunt foarte importante pentru companie.Grupul Hornbach, fondat \u00een 1877, este o afacere de familie \u015fi se num\u0103r\u0103 printre liderii de pe pia\u0163a magazinelor de materiale de construc\u0163ii \u015fi gr\u0103din\u0103rit din Europa.<\/p>\n
\nCotat\u0103 la Bursa din Frankfurt \u00eenc\u0103 din 1987, compania activeaz\u0103 \u00een 9 \u0163\u0103ri europene (Germania, Austria, Olanda, Luxemburg, Elve\u0163ia, Cehia, Slovacia, Suedia \u015fi Rom\u00e2nia), oper\u00e2nd 138 magazine.\u00cen Rom\u00e2nia, Hornbach a deschis primul magazin \u00een 2007, iar \u00een acest moment de\u0163ine trei magazine \u00een Bucure\u015fti (Berceni, Militari \u015fi Balote\u015fti), unul \u00een Bra\u015fov \u015fi unul \u00een Timi\u015foara.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hornbach, unul dintre principalii retaileri locali de materiale de construc\u0163ii \u015fi gr\u0103din\u0103rit, a lansat o nou\u0103 campanie publicitar\u0103.Noua campanie publicitar\u0103 a Hornbach are ca obiectiv comunicarea unui mesaj important \u2013 oricine poate fi un model pentru sine \u015fi cei pentru din jur, realiz\u00e2nd propriile proiecte de cas\u0103 \u015fi gr\u0103din\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7555,5453,7284,9647,7553,21123,9069,303,47,387,8276,10520,5229,5843,77,413,98],"class_list":["post-79722","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-campanie","tag-casa","tag-cehia","tag-comunicare","tag-elvetia","tag-gradina","tag-hornbach","tag-important","tag-lansare","tag-magazine","tag-materiale-de-constructii","tag-mesaj","tag-model","tag-obiectiv","tag-proiecte","tag-retaileri","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79722"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79722\/revisions"}],"predecessor-version":[{"id":92908,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79722\/revisions\/92908"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}